Tidal Accidentally Re-activates And Charged Ex-Subscribers

Tidal Accidentally Re-activates And Charged Ex-Subscribers
SHARE
THIS



If you signed up to Jay-Z’s music streaming service Tidal and then promptly cancelled it after the free-month trial (which this reporter did) then check your bank balance. Some ex-Tidal users have been re-activated without their permission and charged the price of its premium tier ($20).

Tidal re-launched last year with Jay-Z at the helm, the streaming site was originally owned by a Swedish company Aspiro and was purchased by Jay-Z in January for an estimated $US 56 million.  The draw card was that Tidal paid the musicians fairly, by charging its users substantially more than other streaming sites like Spotify and Apple Music.

Tidal also had “window” rights to new releases of musicians latest tunes including Beyonce, Madonna, Daft Punk, Deadmau5, Arcade Fire and Calvin Harris. This would mean Tidal users would have first access to music before any other streaming site. The website also offers exclusive music from artists, including studio sessions and b-sides.

This approach backfired for Tidal, when it launched it only briefly cracked the US iPhone top 20 download chart and now it’s flunked out of the Top 700 chart.

The mistake has been quickly rectified but some have attacked the company for trying to sneakily bring people back to Tidal, especially because those affected have been offered three months of Tidal Premium for free. Ex-Tidal users have also been offered a refund, the email from Tidal reads:

“Dear User

We are sorry to inform you that due to an error, you have been billed $19.99 for a TIDAL subscription.

We sincerely apologize for this inconvenience, and have already refunded the amount to your account. However, it can take from 2-5 business days to show up on your credit card statement.

In addition to the full refund, we have also given you free access to TIDAL Premium for the next three months as a compensation. Your TIDAL account is now active, and you can log in with your existing username________@gmail.com and password.

Again, we apologize for this, and appreciate your patience and understanding.

Thank you”

Since cancelling my account with Tidal I’ve received 13 emails from the streaming site encouraging me to come back to the site:

tidal

 

Please login with linkedin to comment

einsights letters of gallipoli

Latest News

Aussie Success Story Afterpay Unveils New Brand Identity
  • Marketing

Aussie Success Story Afterpay Unveils New Brand Identity

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]