Thinkerbell has been appointed as consolidated agency partner for The Reject Shop, responsible for its marketing strategy, all media (offline and digital) and creative.
The Reject Shop is a household name with more than 375 locations across Australia, known for providing great value on everyday essentials, seasonal like Christmas and Easter, plus special buys. They strive to help all Australians save more every day.
Andrew Stein, chief customer officer at The Reject Shop said of the appointment, “We’d been looking for a partner that would be able to help us strengthen our brand strategically from both a creative and media perspective, and had heard great things about Thinkerbell. We’re looking forward to working closely with the team at Thinkerbell as we continue to grow and evolve our business and marketing strategy.
Margie Reid, CEO of Thinkerbell said of the appointment, “The Reject Shop is a brand with a strong and loyal customer base, and the team at Thinkerbell are excited to play a part in the evolution of their brand, communications and media as they continue to grow and deliver for them, effective results, or as we like to say ‘measured magic’. This first evolution of the brand challenges customers to rethink the way they save, with Reject Shop customers coming out on top every time.”
The partnership sees The Reject Shop launching a new campaign this week; “Rethink The Reject Shop”, all about positioning The Reject Shop as a trusted brand that stocks big brand essentials at real low prices, every day — like Morning Fresh 400mL, a low $2.49, Rethink The Reject Shop! — helping customers through the current costs of living. The spots are live across BVOD, out of home, radio, and social.
Credits Client: The Reject Shop Creative Agency: Thinkerbell Media Agency: Thinkerbell Production Partner: Magnetizer