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Reading: ‘Tornado Selfie’ Entices More Than 3 Million Viewers
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B&T > Marketing > ‘Tornado Selfie’ Entices More Than 3 Million Viewers
MarketingMedia

‘Tornado Selfie’ Entices More Than 3 Million Viewers

Dave Christison
Published on: 9th September 2014 at 11:01 AM
Dave Christison
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1 Min Read
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Recently launched production house, The Woolshed Company, has taken YouTube by storm clocking over 3.6 million views in two weeks with a promotional video for disaster movie Into The Storm.

Created by two young, upcoming filmmakers with the success of “Crazy Guy Runs Into Outback Tornado To Take Selfie” is just one of the company’s recently completed projects.

The Woolshed’s managing director Dave Christison said: “Our key objective was to get people talking and put tornadoes back in the headlines. Unfortunately, natural disasters usually come with a bad news story, so we set out to create one that was a little more fun and a little less serious.”

The ‘outback selfie’ has received coverage around the world. Christison said: “It was only after the likes of The Daily Mail and MTV dubbed us the award of ‘word’s most extreme selfie’ that I was convinced we had achieved our goal.”

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By Dave Christison
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With nearly a decade of creative career experience as a Film & Marketing professional, Melbourne-based Producer Dave Christison offers robust expertise in film production, distribution, marketing and business development. As Co-Owner & Managing Director of The Woolshed Company, Dave serves as both Producer and Writer. His achievements with the award-winning indie production house include producing and writing YouTube viral hit Crazy Guy Runs Into An Outback Tornado To Take Selfie, short film MAN, Jupiter’s Knives as featured in The Expendables 3 along with a handful of short films and corporate videos. Dave’s previous industry stops include a Marketing Executive role with Roadshow Films, where he worked across the National marketing campaigns of well over 50 major theatrical releases from studios including the likes of Warner Bros. Pictures, Village Roadshow Pictures, Relativity Media, The Weinstein Co. and Lionsgate. Whilst at creative agency ENESS he continued to work across marketing activations and content pieces for film clients including Warner Bros. Pictures, Roadshow Films, Emu Creek Pictures and Screen Australia in the capacity of both producer and writer. His marketing savvy encompasses additional career experience in media & marketing and art & design, working both agency and client sides in areas of branded content, media trading, promotions, brand partnerships and interactive installations and has amassed category experience across automotive, FMCG, QSR, retail, museums, government, property development, entertainment and all media platforms.

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