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Reading: The Powerful Women In Media Appearing At This Year’s Cannes in Cairns, Presented by Pinterest
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B&T > B&T Exclusive > The Powerful Women In Media Appearing At This Year’s Cannes in Cairns, Presented by Pinterest
B&T Exclusive

The Powerful Women In Media Appearing At This Year’s Cannes in Cairns, Presented by Pinterest

Aimee Edwards
Published on: 3rd June 2024 at 6:59 AM
Aimee Edwards
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Cannes In Cairns is set to kick off in less than 24 hours, and with many of our dear readers now basking in the far North Queensland sunshine, we are shining a spotlight on the incredible Women In Media appearing at this year’s event.

Entries are still open for B&T’s Women In Media Awards, presented by Are Media. Just a few weeks ago, we released our Women In Media Power List long list, and we couldn’t think of a more apt time to highlight our incredible inductees who will be making a special appearance at this year’s Cannes In Cairns.

This is just a short preview of all the incredible guests appearing at Cairns this year! It’s not too late to jump on a plane and make your way up to sunny Queensland – check out the full agenda here and grab your last-minute tickets.

Enter The Women in Media Awards Now!

Sunita Gloster AM & Melinda Petrunoff

Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?

Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve. So, why is it still not a priority? And whose responsibility is it? Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.

Rose Herceg

OG Skincare Brand Pond’s Shares Routine for Heritage Success

WPP President Rose Herceg, is one of a top trio looking at reimagining a 170-year-old heritage brand for a new generation. Armed with an historic and iconic brand legacy, the Unilever-owned skincare giant is just as strong and radiant now as it was back in 1846. But what is its secret?

Poppy Reid

Behind The Lens; Risk and Resilience

Moderated by Reid, join filmmaker and director of Netflix’s smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos (Revolver), and Kiwi film director Zoë McIntosh (Sweetshop NZ), the director behind feature-length documentary, Stylebender, as they unpick some of the traits and skills needed to succeed in the cut-throat world of filmmaking.

Virginia Hyland

Firing Up – A Look at Tomorrow’s Media Agency

Join some of the leaders at the forefront of media agency transformation for a discussion on what it means to be a modern media agency and where the industry is heading, in this session with Media Federation of Australia Board directors.

Serena Leith

Creator Marketing Trends You Can’t Ignore… And Those You Can.

Join Creator, Bake Off Semi-Finalist and Brand Ambassador, a top CMO and Australia’s trusted authority on the creator economy, as he hosts a panel session with a difference. Jules will deliver five rapid-fire snapshots of creator marketing trends being pioneered by global brands before relying on our expert panel and audience’s bullsh*t detector to determine… Is this marketing trend fleeting or the future?

Lou Barrett

A New Era of Brand Building – WTF Does This Mean?

Flying in from South Korea, the Head of Global Brand Group and EVP of food giant CJ CheilJedang, joins Pernod Ricard’s Global Marketing Director and the Head of Brand at a medical cannabis company and Australia’s fastest growing technology, Montu, to share candid and fascinating insights around brand building. With experienced adlander Lou Barrett moderating, this session is not to be missed.

Dee Madigan

Ethics And Advertising. Can They Coexist?

Gruen Star and Campaign Edge ECD, Dee Madigan, digs into the notion that advertising is to blame for everything from fake news to childhood obesity and gambling. Are we in a truly evil profession? Is there anything redemptive in what we do or are we all going to burn in hell?

Lauren Thornborough

Balance is Bullshit: Working Parents Need a Village

With 80% of working parents having considered leaving the media industry, this essential and thought-provoking panel will examine why the statistic matters and what can and should be done about it.

Enter The Women in Media Awards Now!

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TAGGED: B&T Women in Media Awards 2024, Cannes in Cairns 2024
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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