M Advertising Relaunches As Full Service Marketing Agency- The M Agency
Close to 18 years ago Emma Triggs founded M Advertising, a media buying agency catering to the Entertainment market. Today the agency relaunches as The M Agency – The Entertainment Experts, to more accurately reflect what they do, their leadership position in all things Entertainment and to continue to shape the way Entertainment is marketed and aligned with other brands.
“We have created an agency to deliver what our clients need to meet their business objectives. It’s a very complex category and each project has a unique set of challenges. You need specialized experience to get it right, including sophisticated targeting for Entertainment audiences. And the ability to deliver campaigns against tight deadlines with regular movement, normally 24-48 hours, is mandatory”, Triggs said.
M also announced today the bolstering of the M management team, with Emma’s brother Tim Triggs returning to the agency as Partner, head of digital.
Triggs previously spent nine years at the agency from 2002. Since then Triggs has been steeped in the digital media world on the sales side as strategy and site sales manager at News Digital Media, at Perform Sports Media Group as head of sales production and partnerships, and most recently was digital director at The Media Store, one of Australia’s leading independent media agencies.
“Tim’s hire shows the agency’s commitment to leading the market in the field of Digital. We’re on a roll and Tim is the perfect person to work with me on our exciting growth and expansion plans,” Triggs said.
“I’m really excited to be back working with Emma and the M clients again. The business has been going from strength to strength and I’m happy to be part of it. I see amazing potential in the work we’re doing developing new offerings in the digital space for Entertainment clients as well as brands wanting to be in that space,” Triggs added.
M has created thousands of campaigns over the years, for all types of Entertainment, including live tours for P!nk, AC/DC, Coldplay, Beyonce, Prince, Madonna, Fleetwood Mac, Elton John and Robbie Williams. They have created campaigns for some of the most popular albums including all of Adele’s releases, Sia, Rod Stewart, You Am I, Usher, John Farnham, Guy Sebastian and even Elvis Presley.
M has been lucky enough to work with some of the biggest brands in family entertainment including Disney, Sesame Street, The Wiggles, Hi-5, Giggle & Hoot and Mister Maker. It would be impossible to name them all but they have also worked with Theatre, Film, DVD, Gaming, Festivals, Arts, Exhibitions, Comedy and Sport.
Staff numbers at The M Agency have grown by 50 per cent over the last six-eight months and next month the agency will move to new offices in North Sydney.
Over the next few months the agency will be announcing its new offerings in the digital space – across Australia, New Zealand and the Asian market.
Please login with linkedin to comment
Latest News
Facebook To Expand Transparency Around Political And Social Issue Ads In Australia
Facebook has announced the expansion of initiatives focused on increasing transparency and controls around social issues, electoral, and political ads in Australia. According to a blog post from Facebook, while political ads play an important role in every election, customers have said they want the option to see fewer of these on their Facebook and […]
Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
Tommy Hilfiger’s Former Global CMO Joins Celebrity Cruises
Celebrity Cruises has appointed its new marketing chief who, it turns out, isn’t all that famous.
COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
DEADLINE WARNING: Entries For Best Of The Best Awards Close Next Friday!
Consider this our FINAL WARNING about Best of the Best entries. Well, at least until we remind you again next week.
“Mike Hunt, Hugh Janus & Mike Oxlong!” Right-Wing Broadcaster Gets Pranked By Its Own Viewers
B&T warns this article comes with a number of puerile schoolboy jokes.You'll almost get afternoon detention reading it.
Saatchi & Saatchi Appoints Georgia Jones Melbourne General Manager
Big news out of Melbourne today. A new GM for Saatchi & Saatchii & someone spotted in Flinders Street not wearing black.
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’
As domestic travel booms, AUSTRALIAN GEOGRAPHIC has partnered with Tourism Australia. Together, they have produced a special edition that reveals the nation’s best-kept secret locations across all states and territories. The collaboration highlights the hidden gems on our roads less travelled, expanding tourism into many places that will no doubt welcome a boost to local […]
Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night
On Thursday night’s MasterChef ep, the chefs were tasked with cooking with classic culinary staple two-minute-noodles. Instead of serving them with a handful of shredded cheese and plenty of watery, dubiously beef-y ‘soup’ (as is the B&T preferred method), the chefs had to use the noodles to make something new. To a bonafide two-minute-noodle lover, that […]
Carat Appoints Oliver Carthy Head Of Digital
Oliver Carthy appointed Carat's new head of digital and unofficial de-jammer of paper jams in office copier.
New Research Names Olivia Rodrigo And BTS The Most Popular Study Music
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Noel Gallagher Wants To Sell Oasis’ Back Catalogue For $367M So The Songs Can Be Used In “McDonald’s Adverts”
Oasis want to sell their back catalogue to advertisers. And to be fair, you'd pick up their last few albums very cheap.
Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]
Cannes Lions Announces Awards Entry Numbers For 2021 Before Lions Live launch Next Week
Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]
Building A Successful Remote Marketing Team
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
From Intern To Chief Of Staff In Five Years: Atlassian’s Helen Xue Shares Her Three Pillars For Professional Development
Why fall backwards into the arms of colleagues to improve career development when there's this concussion-free read.
Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
How To Align A Marketing Strategy With Customers’ Shifting Perspectives
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Woolies’ Retail Media Business Cartology Announces New Appointments
Woolies' media business Cartology unveils new appointments. B&T notes it also had a good deal on Tim Tams at the moment,
WPP’s Chief People Officer Lisa Sheehan Latest To Depart
The broom continues to go through WPP's local operations. Yet, not where it's most needed - the dusty skirting boards.
Akcelo Launches Innovative Game Experience Platform For Tribeca Festival
Akcelo has launched an innovative gaming experience to showcase Tribeca’s Official Selections and celebrate the inaugural Tribeca Games Award at this year’s Tribeca Festival.
Gen Z And Millennial Pinterest Users Reveal What Inspires Their Post-Pandemic Shopping
Pinterest reveals what Ys & Zs are shopping for online. And if you're thinking peacocks or fez hats, you'd be wrong.
CNN Analyst’s Return Following Masturbation Incident Sparks Outrage
In a further blow to the Catholic Church, the CNN masturbator has returned to work and has reportedly not gone blind.
Ian Thorpe, Dami Im & Collette Dinnigan To Star In 10’s Celebrity MasterChef
Unlike many "celebrity" reality TV shows, 10's Celebrity MasterChef does appear to have actual bona fide celebrities.
Hansen Yuncken Appoints Icon Agency To Lead National Comms
For your reference, Hansen Yuncken is a construction company and not some weird European ice-cream brand.
Ben Roberts-Smith Hired a Private Investigator & Used Burner Phones, Court Hears
B&T would be surprised if they don't turn the Ben Roberts-Smith case into a movie. Or musical starring Hugh Jackman.
Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
