The Fin Review Launches Fancy New iPad App

Newspapers on the computer keyboard close up
SHARE
THIS



The Australian Financial Review has launched a redesigned and optimised app for iPad, with additional daily and weekly content, as well as several new features.

Audiences are increasingly turning to mobile, with two thirds of Australian business leaders accessing their business news on a smartphone or tablet. The Financial Review has also enjoyed strong mobile growth, increasing its audience by 70 per cnet over the last 12 months.

Enhancements to the app for iPad reflect the demand from growing mobile audiences and feedback received from Financial Review subscribers.

AFR_iPadapp

The new app for iPad has been upgraded to feature:

  •      More frequent news updates
  •      New content sections, including Leadership, Smart Investor and BRW
  •      A cleaner and more intuitive design
  •      New menu and layout for simplified navigation
  •      Native integration with push notifications, easier sharing of articles and multi-device integration.

“The new Financial Review app for iPad is designed to meet the needs of our mobile audience and drive further engagement,” The Australian Financial Review editor-in-chief Michael Stutchbury said.

“Our readers have made the app part of their daily routine, spending more than 10 minutes per session on the app. We continue to innovate and enhance our digital offering to deliver Australia’s most trusted finance, business and political news in line with our audience’s changing media consumption habits.”

For advertisers, the app offers sponsorship packages to target specific audiences while they engage with topics of interest, as well as new ad formats such as full-page advertising in sections.

“New full-page ad formats on the Financial Review app for iPad will make use of the screen’s real estate, giving advertisers a canvas for maximum impact. These formats can also be interactive, by zooming or tilting the device for example, further driving engagement,” Fairfax Media mobile director Stefan Savva said.

“As more audiences consume content on smartphone and tablet devices, mobile is a key area of growth for Fairfax Media. We are investing in transforming our people and products to mobile-first and are committed to delivering innovative advertising solutions that engage consumers on mobile devices. The Financial Review app for iPad is our latest iteration of this.”

Please login with linkedin to comment

coast Interior NGEN SheSays

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.