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B&T > Media > The Fin Review Launches Fancy New iPad App
Media

The Fin Review Launches Fancy New iPad App

Angela Cross
Published on: 8th July 2015 at 9:56 AM
Angela Cross
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3 Min Read
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The Australian Financial Review has launched a redesigned and optimised app for iPad, with additional daily and weekly content, as well as several new features.

Audiences are increasingly turning to mobile, with two thirds of Australian business leaders accessing their business news on a smartphone or tablet. The Financial Review has also enjoyed strong mobile growth, increasing its audience by 70 per cnet over the last 12 months.

Enhancements to the app for iPad reflect the demand from growing mobile audiences and feedback received from Financial Review subscribers.

AFR_iPadapp

The new app for iPad has been upgraded to feature:

  •      More frequent news updates
  •      New content sections, including Leadership, Smart Investor and BRW
  •      A cleaner and more intuitive design
  •      New menu and layout for simplified navigation
  •      Native integration with push notifications, easier sharing of articles and multi-device integration.

“The new Financial Review app for iPad is designed to meet the needs of our mobile audience and drive further engagement,” The Australian Financial Review editor-in-chief Michael Stutchbury said.

“Our readers have made the app part of their daily routine, spending more than 10 minutes per session on the app. We continue to innovate and enhance our digital offering to deliver Australia’s most trusted finance, business and political news in line with our audience’s changing media consumption habits.”

For advertisers, the app offers sponsorship packages to target specific audiences while they engage with topics of interest, as well as new ad formats such as full-page advertising in sections.

“New full-page ad formats on the Financial Review app for iPad will make use of the screen’s real estate, giving advertisers a canvas for maximum impact. These formats can also be interactive, by zooming or tilting the device for example, further driving engagement,” Fairfax Media mobile director Stefan Savva said.

“As more audiences consume content on smartphone and tablet devices, mobile is a key area of growth for Fairfax Media. We are investing in transforming our people and products to mobile-first and are committed to delivering innovative advertising solutions that engage consumers on mobile devices. The Financial Review app for iPad is our latest iteration of this.”

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By Angela Cross
I have 14 years' experience in communication across the media, travel, finance, health, construction and non-profit sectors. I have worked with major Australian brands, including, SBS, Cover-More, Pizza Hut, Steggles, Wrigley’s, Rabobank and The Leukaemia Foundation, among others, and now also work with the media and marketing sectors. I work with companies to raise and manage their profile primarily with the media, but also with other audiences, such as corporate partners, employees, industry and the community. I specialise in communications strategy, media relations, issues management, executive and business profiling and writing. I launched Pilot PR in October 2013 and also work with Rochelle Burbury at Third Avenue Consulting.

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