B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • Anthony Albanese
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • State of Origin
  • Federal Election
  • imaa
  • AI
  • ARN
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 10’s Taskmaster EP: “We Need Authenticity Now More Than Ever Before!”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > B&T Exclusive > 10’s Taskmaster EP: “We Need Authenticity Now More Than Ever Before!”
B&T ExclusiveMedia

10’s Taskmaster EP: “We Need Authenticity Now More Than Ever Before!”

Sofia Geraghty
Published on: 2nd February 2023 at 11:22 AM
Sofia Geraghty
Share
2 Min Read
Sarah Thornton. Source: Network 10
SHARE

Prince Harry’s ‘Spare’, can move aside, Network 10’s Taskmaster is the latest British product to hit the shores of Australia. 

The award-winning comedy, which launches tonight, sees comedians complete a series of bizarre tasks. It’s a HUGE  hit in the UK, so will it be a hit in Oz?

Executive Producer Sarah Thornton thinks so. Speaking exclusively to B&T she said: “It’s a really good example of something that can be quite universal because the style of humour is very silly, but also, it’s ultimately about insights into the comedian. And obviously, the cast is Australian.”

 “We’ve written all the tasks from scratch for the Australian audience,” she says. 

In the UK, a lot of the tasks focus around the well-known Pom-delicacy which is tea, so will Taskmaster Australia see a serving of Australian culture served up?

“There is a yeast spread task, I don’t want to say Vegemite! Which is pretty funny. And there’s a cricket appeal task, which you could probably argue is quintessentially British and quintessentially Australian. But it felt very Aussie”.

One of the unique things about Taskmaster, Thornton says, is that it brings out something different from the usually-scripted comedians. 

“Because it’s such an extreme situation, it forces the comedians to be their authentic selves,” she says. 

“The desire for authenticity as humans is probably always there, but maybe we need it even more than we ever did before.”

“There’s nothing like laughing at something that feels real and not manufactured,”she adds. 

The innocent nature of Taskmaster means that unlike a lot of adult comedy, children can also have a share of the laughter.

“It’s totally family-friendly. My seven year old watched the first couple of episodes. So I think that’s a really nice central part of as well!” Thornton says. 

Taskmaster Australia starts on Thursday at 7.30pm on Channel 10

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

TV Ratings (29/06/2025): Sunday Afternoon Football Does The Numbers But Fails To Engage Its Audience
30/06/2025
VisitBritain Appoints Kristen Angus As Country Manager For ANZ
30/06/2025
Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market
30/06/2025
Dentsu Queensland & Tourism & Events Queensland Team Up With Nine To Invite Readers To Experience ‘That Holiday Feeling’ For Themselves
30/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?