B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Talkwalker And HubSpot Share The Top Social Media Trends For 2022
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Talkwalker And HubSpot Share The Top Social Media Trends For 2022
MediaTechnology

Talkwalker And HubSpot Share The Top Social Media Trends For 2022

Staff Writers
Published on: 20th October 2021 at 10:40 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Talkwalker and HubSpot have published their latest global Social Media Trends report.

The report found that the pandemic has accelerated The Age of the Consumer.

For brands to survive, they need to anticipate and respond to consumer demands. The current global situation is challenging but it also offers opportunities for companies to get ahead.

“Consumers have taken control, with more demands, more urgency, more unpredictability,” said Elena Melnikova, Talkwalker CMO.

“They’re driving this year’s trends, but we’re giving brands the power to take back control. By revealing the trends for 2022 using accelerated consumer intelligence, and inspiring actions, Talkwalker is enabling brands to drive business value next year, and beyond.”

“The tumultuous events of the last 18 months have created widespread uncertainty for marketers across all industries,” added Susanne Ronqvist Ahmadi, VP of international marketing at HubSpot.

“Although we have started to see the light at the end of the tunnel with some of the biggest brands showing signs of recovery from the impact of the pandemic, knowing the trends most likely to define the coming year is one of the best ways marketing leaders can combat the ongoing unpredictability and set their teams up for success in 2022.”

Of the ten trends listed, number one in the report is how TikTok will take over social media, forcing other social media platforms to adapt.

It also reported that, as we move to a post-cookie world, social media ads will be forced to develop, while the third trend focused on how the demand for social selling will grow.

Cassandra Tan, director of insights & analytics at Universal Music Group, Southeast Asia and Korea said, “a platform that embraces diversity, TikTok encourages users to project images of themselves without thinking too much about complying with certain standards.”

“Anyone can be a creator or a trendsetter. With this democratisation, content becomes more hyperlocal and thrives on being ‘receh’ as the Indonesians would say – where content that is humorous, irreverent, snackable.”

Karen Sutherland, social media educator and researcher at University of the Sunshine Coast, Australia said, “2022 will see the continuation of TikTokesque functionality popping up on social media platforms as TikT     ok maintains its app download lead.”

“In-platform shopping will keep evolving. We’ll see if live audio spaces become more popular with the mainstream after some major players scrambled to add them in 2021 in response to Clubhouse’s sudden user surge.”

Ivy Esquero, head of enterprise & loyalty marketing, Hilton APAC said, “With consumers accessing more content post-pandemic, brands have to compete for even shorter attention spans across an ever-growing set of platforms. Understanding which platforms help tell which parts of your brand story is going to be key. The opportunity lies in using different platforms to tell a more cohesive and differentiated story.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: hubspot, social media trends, talkwalker
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?