B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: A Talking Oven Shares Its Beef Wisdom With Shoppers For MLA
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > A Talking Oven Shares Its Beef Wisdom With Shoppers For MLA
Advertising

A Talking Oven Shares Its Beef Wisdom With Shoppers For MLA

Richard McGowan
Published on: 9th July 2014 at 11:22 AM
Richard McGowan
Share
2 Min Read
SHARE

Ensemble Australia has launched a series of live activations of the high-profile Meat and Livestock Australia (MLA) campaign, The Beef Oracle.

Ensemble has created The Beef Oracle Cube at Westfield Parramatta and Westfield Penrith to bring consumers into close contact with the Oracle – in this case an oversized kitchen oven that responds to live questions that people ask on any subject.

As well as answering people’s beefy questions, the live Oracle also delivered gifts such as slow cookers, recipes and other tools to create the perfect beef dish.  The installations helped bring to life MLA’s Beef Oracle campaign, which launched through lead creative agency BMF.

Andrew Howie, marketing manager at MLA, said: “I was at brunch a few weeks back with The Beef Oracle. Over breakfast beef fajitas he impressed upon me his passion for getting amongst the people and imparting his beef wisdom. I put him in touch with Ensemble, and boom, the rest is history.”

As part of the activation, Ensemble has created a series of content pieces showcasing the Oracle in action inside his Beef Oracle cube.

See the video at https://vimeo.com/100186816

Credits: Client: Meat and Livestock Australia  Activations: Ensemble Australia Content: Ensemble Australia Media: UM Creative Agency: BMF

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Apps, BRR, Chartered Accountants, Samsung
Share
By Richard McGowan
Follow:
Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?