Which Brands Hold The Most Power Over Aussie Consumers?
Some of our favourite brands - Winfield, Anusol and Fruity Lexia - noticeably absent from Ipsos favourite brands list.
Are Targeted Ads Impacting Our Self Esteem?
Copywriters take note! Ads with big-sounding words make people feel smarter & more likely to buy says a report into it.
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How Marketers Can Win Over Consumers, According To MediaMath MD
Unsure where this great big wasp's nest we prefer to call data-driven marketing is heading? MediaMath's MD has a shot.
Opinion
Aerie Buried Under Complaints And Boycotts After April Fool’s Fail
Not dissimilar to our own poorly judged April Fool's joke from last Friday, the fallout for this brand continues too.
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Television Still Riding The Wave As Best Place For Brands To Advertise
TV still tops as our preferred entertainment medium of choice. But how did burning ants with a magnifying glass fare?
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Women Buy 50% Of Products Marketed To Men, But 91% Feel Advertisers Don’t Understand Them
Do you love surveys & statistics on gender imbalance & the likes? Then this will be the best thing you read all day.
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Over Half Of Consumers Not Happy With Data-Driven Marketing: Study
Did you think the data privacy issue was dead & buried? Well, these researchers have got out the shovel & dug it up.
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Consumers Don’t Engage, They Just Buy
The majority of consumers don't stop and think about a brand's ad before buying a product. They just buy.
