
Which Brands Hold The Most Power Over Aussie Consumers?
Some of our favourite brands - Winfield, Anusol and Fruity Lexia - noticeably absent from Ipsos favourite brands list.
Some of our favourite brands - Winfield, Anusol and Fruity Lexia - noticeably absent from Ipsos favourite brands list.
Copywriters take note! Ads with big-sounding words make people feel smarter & more likely to buy says a report into it.
Unsure where this great big wasp's nest we prefer to call data-driven marketing is heading? MediaMath's MD has a shot.
Not dissimilar to our own poorly judged April Fool's joke from last Friday, the fallout for this brand continues too.
TV still tops as our preferred entertainment medium of choice. But how did burning ants with a magnifying glass fare?
Do you love surveys & statistics on gender imbalance & the likes? Then this will be the best thing you read all day.
Did you think the data privacy issue was dead & buried? Well, these researchers have got out the shovel & dug it up.
The majority of consumers don't stop and think about a brand's ad before buying a product. They just buy.