
Study: 83% Of Consumers Want Brands To Take A Stand On Important Issues
Study says 83% of consumers want brands to take a stand. Other 17% just want free sauce with their pie or sausage roll.
Study says 83% of consumers want brands to take a stand. Other 17% just want free sauce with their pie or sausage roll.
Aside from "ROI" and "where's the bottle opener?", is "brand purpose" the most tired of all the marketing tropes?