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Reading: Sure Studios Asks ‘Can Drinking Beer Save The Planet?’
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B&T > Advertising > Sure Studios Asks ‘Can Drinking Beer Save The Planet?’
Advertising

Sure Studios Asks ‘Can Drinking Beer Save The Planet?’

Sofia Geraghty
Published on: 12th January 2023 at 12:10 PM
Sofia Geraghty
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B&T 30 Under 30 Finalist Jack Toohey asks how beer can be sustainable in Sure Studio’s documentary into the impact of beer production on the environment.

The longform documentary ‘RE_GENERATION – Can drinking beer save the planet?’ follows Toohey from the brewing tanks of craft brewery Stone & Wood to the hop and barley fields of regional Australia.

Founded by Toohey, Sure Studios is an independent creative and production studio based in Sydney that believes in delivering content with purpose.

 

A premiere for the documentary is being held on the 1 February, with profits going to Farmers Footprint – a national not-for-profit organisation giving voice to Australia’s regenerative food story.

 

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TAGGED: Beer, brand purpose
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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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