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B&T > Marketing > Taboola Teams Up With Oracle Moat
Marketing

Taboola Teams Up With Oracle Moat

Rochelle Burbury
Published on: 21st May 2021 at 11:02 AM
Rochelle Burbury
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working with Taboola.

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform which is currently used to manage advertising budgets of over $US1 billion annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics’ trusted measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification from one of the world’s most trusted measurement companies that their campaigns are delivering value.

This is the first time that Oracle Moat has worked with a platform like Taboola to embed its analytics transparently and directly into reporting tools. This is also the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings.

“Advertisers deserve clear proof that their investments are paying off,” said Adam Singolda, CEO and founder, Taboola. “As we continue to innovate around formats and placements, bringing sophistication to the way we measure is equally as important. Oracle Moat is a clear leader in measurement and having their advanced analytics living side-by-side to our own measurement gives advertisers complete transparency. Advertisers get a clear picture of how Taboola video ads are mapping to their goals, whether more views, completions, or conversions. We are proud to team up with Oracle Moat on this exciting integration.”

“For advertisers, making smart business decisions means having a constant gauge of ad efficiency and effectiveness,” said Mark Kopera, head of product, Oracle Moat. “Giving advertisers more ways to measure campaign performance plays a big part in that as well. By bringing Oracle Moat live and within Taboola’s platform, we are making it simpler for Taboola’s large number of advertisers to tap into our expertise, instantly.”

Today’s news builds on Taboola’s long standing collaboration with Oracle Moat which has delivered significant benefits to advertisers. Previously, Taboola collaborated with Oracle Moat to offer 100 per cent guaranteed viewability or completion for video advertisers.

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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