Sydney Morning Herald Increases Cross-Platform Readership Lead: emma

Sydney Morning Herald Increases Cross-Platform Readership Lead: emma
SHARE
THIS



A total of 16.7 million Australians, or 91 per cent of consumers, read news media in February, according to the latest emma (Enhanced Media Metrics Australia) data*.

Digital news media on smartphones, tablets, laptops or PCs was consumed by 13 million Aussies (70 per cent of the population) in February. However, continues to be the preferred platform for readers of news media, at 13.4 million people (72 per cent of the population).

Metro newspapers were read by 11.2 million people (60 per cent) during the month. Regional and community news brands were read by a total of 7.1 million people (38 per cent), with regional newspapers read by 3.2 million people (17 per cent aged 14-plus), while community newspapers were read by 4.1 million (22 per cent aged 14-plus).

The emma data also showed that readers enjoy travelling overseas, with 5.2 million holidaying abroad in the last 12 months. On average, this has grown by 4.6 per cent over each of the past three years.

In addition, 5.8 million news media readers intend to travel overseas on holidays in the next 12 months, which has grown by 5 per cent in 12 months.

Cruising holidays in particular are showing strong growth among news media readers, with 1.9 million intending to take a cruise in the next 12 months – an average increase of 14.6 per cent over each of the last two years.

The Sydney Morning Herald (Fairfax) was Australia’s highest-reaching title across all platforms in February with 5.5 million readers, followed by News Corp’s The Daily Telegraph and Herald Sun with 4.6 million readers and 4 million readers respectively.

 

emma cross-platform readership (000s, last four weeks) February 2017
The Sydney Morning Herald / smh.com.au 5,509
The Daily Telegraph / thetelegraph.com.au 4,618
Herald Sun / heraldsun.com.au 4,037
The Age / theage.com.au 3,289
Courier-Mail / couriermail.com.au 3,064
The Australian / theaustralian.com.au 2,969
The Australian Financial Review / afr.com.au 1,684
The West Australian / thewest.com.au^ 1,641
Adelaide Advertiser / AdelaideNow.com.au 1,633
The Sunday Times / perthnow.com.au 1,403
The Canberra Times / canberratimes.com.au 820
Newcastle Herald / theherald.com.au 575
Gold Coast Bulletin / goldcoast.com.au 477
Sunshine Coast Daily / sunshinecoastdaily.com.au 376
Mercury (Tasmania) / themercury.com.au 344

 

 ^NB: With the recent release of Nielsen’s monthly digital ratings, thewest.com.au’s mobile and tablet audience is under-represented. This is a result of restrictions in Nielsen’s methodology being able to capture iOS mobile secure sessions (HTTPS) due to privacy restrictions inherent to the operating system. This gap will be addressed by Nielsen with the launch of digital content ratings in the coming months.

*Source: emma, 12 months to February 2017. Readership based on last four weeks. Trends compared with 12 months to February 2016. Survey conducted by Ipsos MediaCT, people 14-plus, Nielsen digital ratings (monthly), February 2017.

Following the introduction of Nielsen digital ratings (monthly) data into emma in February 2016, year-on-year comparisons of digital audiences are now valid from February 2017 onwards.

Please login with linkedin to comment

2Day FM Printid

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.