Switched On Media Adds Grazia Magazine To Its Client Roster

Switched On Media Adds Grazia Magazine To Its Client Roster

WPP AUNZ’s digital media agency, Switched on Media has been appointed by Grazia Magazine to generate and implement its digital strategy as it relaunches as a digital-only publication.

Sam Powell, business director, Switched on Media (SoM) said the agency was thrilled to be appointed as Grazia’s digital agency of record and was looking forward to working with Grazia’s team and driving visibility to the new Grazia platform across multiple media channels.

“This is a great opportunity to help relaunch a well-respected and iconic Australian fashion magazine as a digital-only publication. It will be great to work with such an innovative brand and bring our digital expertise and creativity to Grazia’s business.

“Through the use of engaging content and granular targeting, we look forward to rolling out a number of exciting digital campaigns, including supporting Grazia’s partnership with Australian Fashion Week, across all digital channels this year.”

To reach Grazia’s key target audience, women aged 24-45, SoM aims to seed content & drive awareness to the new digital platform across a diverse range of digital channels.

Fiona King, marketing director, Grazia said: “We are delighted to be working with Sam and his team at SoM. We were impressed by their understanding and passion for our business as well as their strategic thinking. Grazia has a strong brand equity in Australia so to relaunch it as a digital-only platform we needed an experienced and capable team to take the magazine through its next evolutionary phase”

SoM commences work immediately.




Please login with linkedin to comment

Pharrell Williams

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]