Global video advertising and monetisation platform SpotX has announced a compatibility with cloud-based streaming company Switch Media to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand (VOD).
The solution is part of AdEase, Switch Media’s multi-screen, digital product offering.
The compatibility allows broadcasters working with SpotX to take full advantage of AdEase, which improves the user experience and increases engagement by providing one continuous video stream without any buffering during live TV and VOD for uninterrupted viewing.
AdEase also protects ad revenue by avoiding most ad blockers. The server-side nature of AdEase is particularly useful around live content where ad delays are often commonplace.
Christopher Blok, country manager, SpotX in Australia and New Zealand, said: “As people consume video across different devices, SSAI provides an opportunity for broadcasters to overlay data and make their inventory more valuable to buyers increasing the yield.
“Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them, and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media – a product fit for the total video universe.”
Switch Media’s Mark Wilson (pictured above) said: “Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging, especially from a user experience, accuracy and scalability viewpoint.
“Using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads.
“This partnership means our broadcast clients already using our AdEase product can at any stage decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”
Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]
IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]
In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]
The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]