Global video advertising and monetisation platform SpotX has announced a compatibility with cloud-based streaming company Switch Media to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand (VOD).

The solution is part of AdEase, Switch Media’s multi-screen, digital product offering.

The compatibility allows broadcasters working with SpotX to take full advantage of AdEase, which improves the user experience and increases engagement by providing one continuous video stream without any buffering during live TV and VOD for uninterrupted viewing.

AdEase also protects ad revenue by avoiding most ad blockers. The server-side nature of AdEase is particularly useful around live content where ad delays are often commonplace.

Christopher Blok, country manager, SpotX in Australia and New Zealand, said: “As people consume video across different devices, SSAI provides an opportunity for broadcasters to overlay data and make their inventory more valuable to buyers increasing the yield.

“Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them, and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media – a product fit for the total video universe.”

Switch Media’s Mark Wilson (pictured above) said: “Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging, especially from a user experience, accuracy and scalability viewpoint.

“Using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads.

“This partnership means our broadcast clients already using our AdEase product can at any stage decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”