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Reading: Switch Media Partners With SpotX To Offer Personalised Ads Across Streaming Content
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B&T > Advertising > Switch Media Partners With SpotX To Offer Personalised Ads Across Streaming Content
AdvertisingMedia

Switch Media Partners With SpotX To Offer Personalised Ads Across Streaming Content

John Hanrahan
Published on: 3rd April 2018 at 8:28 PM
John Hanrahan
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Global video advertising and monetisation platform SpotX has announced a compatibility with cloud-based streaming company Switch Media to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand (VOD).

The solution is part of AdEase, Switch Media’s multi-screen, digital product offering.

The compatibility allows broadcasters working with SpotX to take full advantage of AdEase, which improves the user experience and increases engagement by providing one continuous video stream without any buffering during live TV and VOD for uninterrupted viewing.

AdEase also protects ad revenue by avoiding most ad blockers. The server-side nature of AdEase is particularly useful around live content where ad delays are often commonplace.

Christopher Blok, country manager, SpotX in Australia and New Zealand, said: “As people consume video across different devices, SSAI provides an opportunity for broadcasters to overlay data and make their inventory more valuable to buyers increasing the yield.

“Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them, and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media – a product fit for the total video universe.”

Switch Media’s Mark Wilson (pictured above) said: “Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging, especially from a user experience, accuracy and scalability viewpoint.

“Using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads.

“This partnership means our broadcast clients already using our AdEase product can at any stage decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”

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TAGGED: AdEase, spotx, Switch Media
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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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