B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Swinburne Online Says ‘Let’s Do This’ In New Campaign Via Ogilvy Melbourne
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Swinburne Online Says ‘Let’s Do This’ In New Campaign Via Ogilvy Melbourne
Advertising

Swinburne Online Says ‘Let’s Do This’ In New Campaign Via Ogilvy Melbourne

Rebecca Tilly
Published on: 6th December 2016 at 9:44 AM
Rebecca Tilly
Share
3 Min Read
SHARE

Swinburne Online, Australian provider of online education, is launching an integrated campaign via Ogilvy Melbourne encouraging Australians to complete their higher education online.

The new campaign has kicked off this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call ‘Let’s Do This’.

Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology. Executions will then be pushed online, plus print and outdoor across the country.

Teresa Smith, executive director of sales and marketing at Swinburne Online, said, “The success of students studying through Swinburne Online is at the centre of everything we do. This latest campaign builds on our core support message of ‘We’ll see you through’.

“We know Swinburne Online students are time-poor, working Australians who are balancing work and life commitments alongside their studies. It takes dedication and self-motivation to complete tertiary studies. However, we want to reassure students that behind the scenes there is a whole team of people who will work with them to see them through to graduation.”

The ‘Let’s Do This’ campaign continues to illustrate Swinburne Online’s student-centric learning model, which is underpinned by innovative support systems.

David Ponce de Leon, ECD of Ogilvy Melbourne, added, “When we have encouragement and support on our side, we’re capable of more. Sometimes we need a bit of positive motivation to make things happen. A friendly nudge to get started.

“Some support along the way to make the challenge less daunting. And a little reassurance that we can get there together. ‘Let’s Do This’ does just that. It’s an inclusive campaign designed to motivate students, calling out Swinburne Online’s unique position of supporting their efforts all the way through.”

Swinburne Online provides students with a clear alternative to campus based tertiary education. Through an innovative delivery model, Swinburne Online offers a wide range of undergraduate and postgraduate degree programs in business, communication, design, education and social sciences.

The campaign is designed to increase awareness of the diversity of courses available online and the quality of education students can receive from completing a degree with Swinburne Online.

More of the TVCs can be viewed here:

Design:

Education:

Psych:

Business:

 

CREDITS:

Creative Agency: Ogilvy Melbourne

Client: Swinburne Online

CEO – Denice Pitt

Executive Director, Sales & Marketing – Teresa Smith

Marketing Consultant – Michael Sharlassian 

Production/Post-Production Company: Mr. Smith

Director – Curtis Hill

Producer – Elise Trenorden

Production Manager – Brendan Lee

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AusVeg, Swinburne Online
Share
Rebecca Tilly
By Rebecca Tilly
Follow:
Rebecca Tilly is a strategic communications specialist with more than 27 years’ experience spanning corporate, government, stakeholder and change communications. She is a regular contributor to B&T.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?