6 December, 2016

Swinburne Online Says ‘Let’s Do This’ In New Campaign Via Ogilvy Melbourne

By Rebecca Tilly

Swinburne Online, Australian provider of online education, is launching an integrated campaign via Ogilvy Melbourne encouraging Australians to complete their higher education online.

The new campaign has kicked off this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call ‘Let’s Do This’.

Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology. Executions will then be pushed online, plus print and outdoor across the country.

Teresa Smith, executive director of sales and marketing at Swinburne Online, said, “The success of students studying through Swinburne Online is at the centre of everything we do. This latest campaign builds on our core support message of ‘We’ll see you through’.

“We know Swinburne Online students are time-poor, working Australians who are balancing work and life commitments alongside their studies. It takes dedication and self-motivation to complete tertiary studies. However, we want to reassure students that behind the scenes there is a whole team of people who will work with them to see them through to graduation.”

The ‘Let’s Do This’ campaign continues to illustrate Swinburne Online’s student-centric learning model, which is underpinned by innovative support systems.

David Ponce de Leon, ECD of Ogilvy Melbourne, added, “When we have encouragement and support on our side, we’re capable of more. Sometimes we need a bit of positive motivation to make things happen. A friendly nudge to get started.

“Some support along the way to make the challenge less daunting. And a little reassurance that we can get there together. ‘Let’s Do This’ does just that. It’s an inclusive campaign designed to motivate students, calling out Swinburne Online’s unique position of supporting their efforts all the way through.”

Swinburne Online provides students with a clear alternative to campus based tertiary education. Through an innovative delivery model, Swinburne Online offers a wide range of undergraduate and postgraduate degree programs in business, communication, design, education and social sciences.

The campaign is designed to increase awareness of the diversity of courses available online and the quality of education students can receive from completing a degree with Swinburne Online.

More of the TVCs can be viewed here:

Design:

Education:

Psych:

Business:

CREDITS:

Creative Agency: Ogilvy Melbourne

Client: Swinburne Online

CEO – Denice Pitt

Executive Director, Sales & Marketing – Teresa Smith

Marketing Consultant – Michael Sharlassian

Production/Post-Production Company: Mr. Smith

Director – Curtis Hill

Producer – Elise Trenorden

Production Manager – Brendan Lee

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