B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign
AdvertisingMarketing

Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign

gracep
Published on: 11th January 2016 at 3:34 PM
gracep
Share
1 Min Read
SHARE

This Summer, DDB Sydney and Streets Ice Cream are bringing the brand’s global ‘Goodbye Serious’ campaign to Australia with an integrated body of work.

Launching this week, the multi-channel campaign will include animated TVCs, high profile TV integration, outdoor, digital display, social components, a public relations campaign and experiential activation.

The launch builds on the global strategy to give consumers a break from the serious side of life, bringing character to the iconic ice creams through a light-hearted and cheeky tone of voice.Tennis Boss Stick 'em up

And now DDB Sydney have adapted the creative approach to suit the Australian product portfolio and landscape – talking directly to the sport, weather, holiday and back-to-work mindset of the Summer season.

Outdoor kicked off last week, showcasing Street’s favourites Cornetto, Calippo, Splice, Golden Gaytime and Bubble O’Bill.

 

https://www.youtube.com/watch?v=8TNkLEs3W-E

https://www.youtube.com/watch?v=YtiLHCMn-Kw

 

Streets Ice Cream marketing director Anthony Toovey said, “The Streets Goodbye Serious campaign will hero some of Australia’s most iconic brands. We’ve certainly had a lot of fun bringing the work to life, so I hope Aussies enjoy it as much as we do – the initial signs are certainly positive!”

The Goodbye Serious campaign will continue to roll-out through January and February.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: pig mediabrands, Whybin\TBWA Sydney
Share

Latest News

B&T’s Cannes Diary: Tuesday
19/06/2025
TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?