This Summer, DDB Sydney and Streets Ice Cream are bringing the brand’s global ‘Goodbye Serious’ campaign to Australia with an integrated body of work.
Launching this week, the multi-channel campaign will include animated TVCs, high profile TV integration, outdoor, digital display, social components, a public relations campaign and experiential activation.
The launch builds on the global strategy to give consumers a break from the serious side of life, bringing character to the iconic ice creams through a light-hearted and cheeky tone of voice.
And now DDB Sydney have adapted the creative approach to suit the Australian product portfolio and landscape – talking directly to the sport, weather, holiday and back-to-work mindset of the Summer season.
Outdoor kicked off last week, showcasing Street’s favourites Cornetto, Calippo, Splice, Golden Gaytime and Bubble O’Bill.
https://www.youtube.com/watch?v=8TNkLEs3W-E
https://www.youtube.com/watch?v=YtiLHCMn-Kw
Streets Ice Cream marketing director Anthony Toovey said, “The Streets Goodbye Serious campaign will hero some of Australia’s most iconic brands. We’ve certainly had a lot of fun bringing the work to life, so I hope Aussies enjoy it as much as we do – the initial signs are certainly positive!”
The Goodbye Serious campaign will continue to roll-out through January and February.
