This Summer, DDB Sydney and Streets Ice Cream are bringing the brand’s global ‘Goodbye Serious’ campaign to Australia with an integrated body of work.

Launching this week, the multi-channel campaign will include animated TVCs, high profile TV integration, outdoor, digital display, social components, a public relations campaign and experiential activation.

The launch builds on the global strategy to give consumers a break from the serious side of life, bringing character to the iconic ice creams through a light-hearted and cheeky tone of voice.

And now DDB Sydney have adapted the creative approach to suit the Australian product portfolio and landscape – talking directly to the sport, weather, holiday and back-to-work mindset of the Summer season.

Outdoor kicked off last week, showcasing Street’s favourites Cornetto, Calippo, Splice, Golden Gaytime and Bubble O’Bill.

 

 

Streets Ice Cream marketing director Anthony Toovey said, “The Streets Goodbye Serious campaign will hero some of Australia’s most iconic brands. We’ve certainly had a lot of fun bringing the work to life, so I hope Aussies enjoy it as much as we do – the initial signs are certainly positive!”

The Goodbye Serious campaign will continue to roll-out through January and February.