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Reading: Starcom Melbourne Wins Ego Pharmaceuticals
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B&T > Marketing > Starcom Melbourne Wins Ego Pharmaceuticals
Marketing

Starcom Melbourne Wins Ego Pharmaceuticals

Rochelle Burbury
Published on: 2nd February 2017 at 10:09 AM
Rochelle Burbury
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Starcom Melbourne this morning announced it has been awarded the Ego Pharmaceutical’s media account without a pitch.

Ego, the manufacturer of QV Skincare, Sunsense and more than 100 other individual products, invests around $5 million in media nationally, and last year engaged Nova radio host Kate Ritchie as an ambassador for the QV brand.

“We’re thrilled to be working with a family owned business, founded in Melbourne, which has gone on to huge local and international success,” said Starcom Melbourne managing director, Peter Toone (pictured above).

“QV has carved its own path and not compromised on its core beliefs, making the company a great fit for our agency.”

Derek Murphy, Ego head of marketing, said, “The consistent quality of the Starcom team, coupled with their relentless drive to better understand and connect with people, is what excited us about working with this team.”

 

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TAGGED: Ego Pharmaceuticals, QV skincare, Starcom Melbourne
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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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