ASICS has appointed Starcom as their media agency partner in Australia and globally as part of their recent media review.
Starcom will handle ASICS communications strategy as well as all media planning and buying, and data and analytics.
“We are very much looking forward to working with the ASICS team in Australia – it’s an innovative brand and it’s great to be partnering with them,” Starcom MediaVest Australia CEO Chris Nolan said.
“They have huge ambitions and we are excited and eager to get started in achievingthem together.”
Working in partnership with ASICS existing global creative agency, 180 Amsterdam, Starcom will develop an integrated communications model across Australia and 14 markets globally.
John Mollanger, ASICS’ global marketing division senior general manager and senior executive officer, said: “Consolidating and maximizing the efficiency of our global media strategy and spend is a major step towards our path to accelerate ASICS brand equity and business growth. Starcom has demonstrated a very sharp understanding of our brand and strategic objectives with a clear roadmap to success. We look forward to starting our global partnership to achieve our ambitious goals in the coming years.”
This announcement builds on the momentum that was gained last week at Cannes where SMG were named Media Network of the Year at the prestigious Cannes Lions International Festival of Creativity and the most effective agency network at the North American Effie Awards.
The awards continue a strong winning streak for the network.
In April, Starcom MediaVest Group was awarded Agency Network of the Year at the Festival of Media Global Awards in Rome for the second year in a row and the fourth time in the past six years.
“We’re thrilled to have won both Cannes and FOMG network crowns in the same year, showing the breadth and diversity of our work. We are also proud of the contribution made by our Australia team in collaboration with our agency partners,” Nolan said.