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B&T > Media > Spotify Launches Personalised Podcast Playlist
Media

Spotify Launches Personalised Podcast Playlist

Staff Writers
Published on: 20th November 2019 at 8:14 AM
Staff Writers
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Spotify has launched its first personalised podcast playlist.

Spotify has a proven track record when it comes to customisation, and now it’s bringing that expertise to podcasts as it rolls out the personalised podcast playlist to free & premium users in the US, UK, Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand.

Spotify’s algorithms analyse your podcast behaviour—like recent streams and follows. Then, based on your listening history and the podcast type, it will recommend the next best episodes for you.

Here’s how it works:

  1. Spotify’s algorithms analyze your podcast behavior—like recent streams and follows.
  2. Then, based on your listening history and the podcast type, we’ll recommend the next best episodes for you.
  3. That might be the next sequential episode in a podcast you’re already listening to (think Dog Tales and How’s Work with Esther Perel), a recent stand-alone evergreen episode in another show (maybe Amy Schumer Presents: 3 Girls 1 Keith or Certified Buckets), or a timely episode from a daily updating podcast (like Horoscope Today or The Journal).  
  4. Don’t worry—no spoilers here! If you’ve never listened to a story-driven sequential show we think you’d like, you’ll get the trailer or pilot episode first—to see if it catches your eye (er, ear).

Free and premium users in the U.S., U.K., Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand can check out their Your Daily Podcasts playlist, now available on Spotify.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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