Spotify Builds Entire Campaign Around Weird Playlist Names

Spotify Builds Entire Campaign Around Weird Playlist Names

Spotify has taken advantage of all that juicy data it has about user’s listening habits with its latest campaign that digs into all the weird and wonderful playlist names like “sorry I lost your cat”, “I don’t know how to make a playlist” and “global warming is real…let’s dance”.

This campaign follows Spotify teaming up with weather forecasting provider AccuWeather to launch a new tool that generates music playlists based on the moods of weather patterns in different locations.

The campaign by Wieden + Kennedy New York includes out-of-home placements which will be up for six weeks  in San Francisco, Los Angeles and New York. With online videos featuring musicians Alessia Cara, DNCE and D.R.A.M., who all marvel at their absurdity of the playlist:

Outdoor campaign:

Unfortunately my favourite weird playlist, “Songs that drunk white girls excited”, didn’t make the cut.

Client: Spotify

Seth Farbman – CMO
Jackie Jantos – VP Creative + Brand Strategy
Alex Tanguay – Global Brand Director
Christian Navarro – Associate Director – Brand Marketing
Alex Bodman – Global Creative Director
Rasmus Wangelin – Global Associate Creative Director
Amy Ferris – VP Global Consumer Marketing
Scott Marsden – Head of Global Media
Neal Gorevic – Head of Marketing Strategy & Planning
Becky Verhey – Consumer Marketing

Agency: Wieden + Kennedy New York
Executive Creative Director Karl Lieberman
Creative Directors Erwin Federizo & Brandon Henderson
Art Director NJ Placentra
Copywriter Alex Ledford
Head of Strategic Planning Dan Hill
Head of Integrated Production Nick Setounski
Senior Content Producer Jessica Griffeth
Associate Content Producer Alexey Novikov
Interactive Producer Sabrina Rahrovi
Account Team Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying Deb Rosen
Senior Art Buyer Ali Berk
Head of Project Management Yann Samuels
Social Director Jessica Breslin
Junior Social Strategist Carlos Tovar
Group Media Director Ryan Haskins
Associate Media Director Neil Sawhney
Business Affairs Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O’Donoghue
Broadcast Traffic Supervisor Sonia Bisono
Traffic Coordinator Andy Hume
Creative Services Director Chris Whalley
Studio Manager Jill Kearton
Studio Tara Kennedy, Kristen Althoff, Nathan Dalessandro

Production Company O Positive
Director Jim Jenkins
EP/Producer Ken Licata
Director of Photography Claudio Miranda

Editorial Company Final Cut
Editor Jeff Buchanan
Assistant Editor Brandon Iben
Post Producer Penny Ensley
Post Executive Producer Sarah Roebuck

VFX Company The Mill
Senior Producer Bugs Russell
Producer Adriana Wong
Lead Flame Artist/Creative
Jimmy Bullard/Jade Kim

Mix Company Heard City
Mixer Phil Loeb
Executive Producer Sasha Awn
Producer Andi Lewis

Photographer Michael Schmelling
Producer Pat Dougherty
Retouching 150 Proof

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CC's Wieden + Kennedy New York

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