Sportswear Brands Have Instagram Down Pat

Sportswear Brands Have Instagram Down Pat
SHARE
THIS



Image sharing social media platform Instragam is a roaring success for Sportswear brands according to digital intelligence company L2.

A study conducted by the digital company investigated numerous aspects of sportswear brands and their advertising, including how brands such as Nike, Adidas and Puma perform on social media in terms of their followers. Instagram was a boon.

Both Nike and Adidas surged more than 200 per cent, with Adidas showing a 261 per cent increase in follower growth year on year, and Nike leaping up by 252 per cent.

Graph via L2.

Graph via L2.

The whopping accumulation of followers has L2 suggesting how concerned with health and wellbeing consumers are now, as fitness has gone further than the gym and is now a done thing.

In a two minute, 46 second spot by founder of L2, Scott Galloway, Galloway explains how numerous brands, not traditionally fitness or sportswear brands, have stepped into this market for a slice of the action.

Due to the fashion brands coming in, the traditional sportswear brands have upped the ante on marketing and ad spend.

Check it out below.

 

Please login with linkedin to comment

Account planning Advertising Standards Bureau Gameshow pandora jewellery The Smith Family

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]