Sport Is Calling In Latest Rebel Campaign From The Monkeys

Sport Is Calling In Latest Rebel Campaign From The Monkeys
SHARE
THIS



Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’.

Created by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.

Directed by Hamish Rothwell of Good Oil, the TVC dramatizes the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.

‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.

The Monkeys Melbourne CEO, Paul McMillan, said: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”

Jenny Gulliver, rebel General Manager Customer and Marketing, said: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”

Campaign Credits:

Client: rebel

Managing Director: Gary Williams

General Manager Customer & Marketing: Jennifer Gulliver

Head of Creative: Zoe Phillips

 

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Production Company: Good Oil

Director: Hamish Rothwell

Executive Producer: Simon Thomas

Producer: Andrew McLean

DOP: Germain McMicking

Editor: Lucas Baynes at ARC EDIT

Casting Agent: Chameleon Casting

Post Production: Blockhead VFX

Production Design: Jo Ford

Music: Level Two Music

Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios

 

Please login with linkedin to comment

Rebel The Monkeys

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]