Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’.
Created by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.
Directed by Hamish Rothwell of Good Oil, the TVC dramatizes the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.
‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.
The Monkeys Melbourne CEO, Paul McMillan, said: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”
Jenny Gulliver, rebel General Manager Customer and Marketing, said: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”
Managing Director: Gary Williams
General Manager Customer & Marketing: Jennifer Gulliver
Head of Creative: Zoe Phillips
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Production Company: Good Oil
Director: Hamish Rothwell
Executive Producer: Simon Thomas
Producer: Andrew McLean
DOP: Germain McMicking
Editor: Lucas Baynes at ARC EDIT
Casting Agent: Chameleon Casting
Post Production: Blockhead VFX
Production Design: Jo Ford
Music: Level Two Music
Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]