Sport Is Calling In Latest Rebel Campaign From The Monkeys

Sport Is Calling In Latest Rebel Campaign From The Monkeys
SHARE
THIS



Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’.

Created by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.

Directed by Hamish Rothwell of Good Oil, the TVC dramatizes the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.

‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.

The Monkeys Melbourne CEO, Paul McMillan, said: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”

Jenny Gulliver, rebel General Manager Customer and Marketing, said: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”

Campaign Credits:

Client: rebel

Managing Director: Gary Williams

General Manager Customer & Marketing: Jennifer Gulliver

Head of Creative: Zoe Phillips

 

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Production Company: Good Oil

Director: Hamish Rothwell

Executive Producer: Simon Thomas

Producer: Andrew McLean

DOP: Germain McMicking

Editor: Lucas Baynes at ARC EDIT

Casting Agent: Chameleon Casting

Post Production: Blockhead VFX

Production Design: Jo Ford

Music: Level Two Music

Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios

 

Please login with linkedin to comment

Rebel The Monkeys

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo