There’s a fresh new snapshot of the social media landscape that is ripe for the picking and here to make sure you don’t get outdone by all those darn millennials twittering all over the place.
The introduction of universal search
Facebook has made its index of public posts searchable. Previously, conducting a search on Facebook would return results from sources you had some affiliation with. Now conducting a search on Facebook will return results from everyone who published a post containing that keyword.
With the roll out, Facebook has also made the following improvements to its search engine:
- Better suggestions: Typing in the search box will return better, more personalised results on the fly. Facebook will also highlight topics that are going on right now.
- Filter Friends/Public: When search results are returned you can toggle between results from your friends, and public posts from those you may or may not be connected to.
- Find Active Conversations: Jump right into active public conversations around links shared to Facebook.
Facebook has announced that everyone with the iOS app will have access to content published via Instant Articles.
Instagram has made significant improvements to Instagram Direct include threading messages and sending content directly from your feed as a direct message.
Instagram launched a new official account, appropriately titled @instagramforbusiness, with the express purpose of sharing business tips and case studies.
Supporting Multiple Photo Formats
You now can share photos and videos in both portrait and landscape orientation in addition to square posts.
Google maps have come to Pinterest with the integration of place pins
Location information including geo location, store hours, phone numbers will be automatically added to place Pins, similar to what you’d see in one of Google’s knowledge panels.
The number of accounts you can follow has increased from 2,000 to 5,000. However, Twitter will be monitoring and cracking down on aggressive behaviour including following and unfollowing.
To meet the demands of YouTube viewers, the company launched an ad-free subscription service on October 28th. The new experience, called YouTube Red, is said to be designed to give viewers “exactly what they want” — offering ad-free and offline viewing capabilities. Subscription will cost US$9.99 a month.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]