We Are Social is celebrating the talent, passion and superpowers that go into some of advertising’s most indispensable job titles with an epic Instagram campaign.
In the campaign, each role is equated with a character from the comic book publisher Marvel’s Avengers Universe. For example, copywriters are compared to Luke Cage, social media managers are the Hulk and account managers are Captain Marvel.
Each job title has given its own logo, inspired by Marvel artwork, which is now live on Instagram.
View this post on Instagram
Rien ne déplace des montagnes comme la passion pour l’analyse de données. Regardez Wakanda. Ce sont les capacités de son peuple à collecter et à interpréter de la data ( et au vibranium ok, passons) qui ont fait de ce pays caché la nation la plus évoluée au niveau technologique. Le data analyst, de la même façon, a un rôle clé dans une agence de pub. Il prévoit les tendances à venir, ré-oriente les stratégies qui ne fonctionnent pas assez bien, tire des conclusions pertinentes des bilans. Juste un détail : vous devez aimer les chiffres ?. WAKANDA FOREVA ! . Nothing gets you further than a passion for data analysis. Look at Wakanda. People’s ability to collect and interpret data (and vibranium but Shhhhh, thanks) turned the hidden country into the most technologically advanced nation. The data analyst similarly has a key role in any advertising agency. They predict trends, put ineffective strategies back on track and draw insightful conclusions from reports. Just a hint: you have to love numbers ?. WAKANDA FOREVA! . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #artwork #publicity #inspiration #moods #advertising #communication #marketing #agency #agencylife . ✅Textes – Marion Megglé @marionmeggle ✅Directeur de la création – Thomas Guilhot @thomasguilhot ✅Visuels Baptiste Pauzat @pauzat__baptiste Fabien Gailleul @fabiengailleul Jean-François Ballé @jfballe Charles Noyon @charlesnoyon David Horton @dave_htn Julien Leclerc @leon.idle
Sandrine Plasseraud, co-founder and President at We Are Social France, said: “We Are Social thinks everything is more fun with heroes, so we really hope our fellow creatives, planners, technologists and managers enjoy our backstage look at advertising and how incredible each and every role is.”
Here’s the full list of jobs and characters:
The fight for beauty has no end. Whether they choose the path of graphic design or illustration, mass market or luxury, art directors have all sworn allegiance to one thing: the sacred craft. The beauty of this battle? They choose their own weapon – i.e. their own personal style.
There are a million words in human languages. And using the same million words, we can make billions of sentences to express the complexity of our thoughts. But when it comes to expressing a vision in advertising, nothing beats a good old fashioned right hook. Looking for the perfect tagline? Clench your fists, let the most strategic and stylish words you know run through your veins, get into position aaaaand… HIT! That’s what a good copywriter is all about: getting straight to the heart with no fear of using big words.
Social Media Manager/Hulk:
Social media managers are pretty chill dudes/dudettes. They get through their day shuffling between a various number of tasks (digital and marketing strategies, content creation, trendspotting, target analysis) with the funky vibe they get from our beloved internet. But don’t be fooled. There are times when they go into full-on Hulk mode. When there’s a communication crisis (or a live tweet), there’s no more chill or cool to go around. In these times of crisis, one piece of advice: get the hell out of there and don’t bother the beast.
Do you know what an advertising producer and Daredevil have in common? They try to perform miracles with – most of the time – almost no money. And God bless these energetic negotiators, ruthlessly turning every stone, examining every service provider to make a campaign happen, to follow budgets and schedules all while respecting the creative. Not everybody (almost nobody in advertising, actually) has the wallet of Tony Stark.
Strategic Planner/Doctor Strange:
How many of you have brainstormed with a strategic planner? If you have, you’ll know. At first, you listen to them talk about trends, the brand DNA, the strategy, etc. But quickly, without knowing it, you’ve lost it. They’ve opened psychedelic portals in front of you, hoping you’ll jump in. Yes, sometimes talking to a strategic planner is like being invited to discover alternate realities. Or to do ayahuasca, your choice.
Creative technologist/Thor Ragnarok:
Uniting the wonders of technology with the creativity of an advertiser to create innovative digital experiments… That’s the createch spirit! These passionate pioneers of new professions are always working hard to push boundaries and get ahead of client competitors. If we’re totally honest, how they see themselves: Thor in Ragnarok – i.e. a mighty god fighting in the arena of agencies for the greater good. How we see them: a happy mix between David Droga and ‘Doc’ from Back to the Future.
Account manager/Captain Marvel:
The account manager has to be taken seriously. He/she writes presentations and creates cost estimations at LIGHTNING SPEED, he/she spends the day FLYING from one desk to another to pass information on, he/she has the SUPER STRENGTH to resist the most horrific pressure, He/she has the power within TO ANTICIPATE incoming issues and can PULVERIZE the doubts of clients with his/her powers of persuasion. Hail to the account managers! You’re too good for this world.
Did you know that the less space an influencer manager takes up, the more powerful he/she becomes? This is what managing influencers is about: considering who the brand is, learning who influencers really are, matchmaking the perfect partnerships and then seamlessly let the relationship grow. But don’t you dare think your mission is over! You’ll always have to stay close in case of help needed, discreetly perched on the protagonists’ shoulders.
Data analyst/Black Panther:
Nothing gets you further than a passion for data analysis. Look at Wakanda. People’s ability to collect and interpret data (and vibranium but shhhhh, thanks) turned the hidden country into the most technologically advanced nation. The data analyst similarly has a key role in any advertising agency. They predict trends, put ineffective strategies back on track and draw insightful conclusions from reports. Just a hint: you have to love numbers. WAKANDA FOREVER!
Motion designer/Iron Man:
Technology, man… It can give you so much: a fake beating heart for Iron Man for example, or the power to discreetly slip a growling T-rex into Breakfast at Tiffany’s for a motion designer (why not?). Editing content, adding special effects, animating illustrations or type. . . what can’t you do?? At the end of the day, Iron Man and the motion designer are the same: two adults playing with their toys to save the world.
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]