Australia is among 229 countries profiled in a report on the world’s digital, social and mobile use, issued this week by socially-led creative agency, We Are Social.
It shows that of Australia’s 24.14 million population, 88 per cent of people are active internet users, with 21.18 million accessing the internet via fixed and mobile connections.
“We’re a connected and highly social nation. We were relatively early adopters of social media and have continued to embrace it over time. This is why social has become a mainstream media channel and brands are only just beginning to realise the power of social to really drive growth in their businesses,” We Are Social’s managing director, Suzie Shaw, said.
We Are Social has produced its global report for the past three years, with last year’s analysis being read almost two million times on SlideShare.
The Digital in 2016 report charts the global rise of both M-Commerce and private messaging apps like Facebook Messenger and WhatsApp.
Report author Simon Kemp is We Are Social’s Regional Managing Partner, Asia. He says his 2016 report is a richer, more comprehensive report than ever before. It offers what Kemp calls “a healthy dose of global context, plenty of regional overviews and comparisons, followed by in-depth profiles of 30 of the world’s most important economies”.
This year’s profiles include new data on Facebook usage by age and gender, rankings of the top 10 social media platforms in each country and a slew of other internet, social and mobile stats.
One remarkable finding of the report is the pace of growth seen in digital, social and mobile globally – a somewhat surprising result considering global internet penetration is already approaching 50 per cent.
The key statistics for digital, social, and mobile media in 2016 are:
- 3.42 billion internet users, equalling 46 per cent global penetration;
- 2.31 billion social media users, delivering 31 per cent global penetration;
- 3.79 billion unique mobile users, representing 51 per cent global penetration;
- 1.97 billion mobile social media users, equating to 27 per cent global penetration.
To put this into context, since We Are Social’s January 2015 report, the numbers have increased as follows:
- The number of reported internet users is up by 10 per cent, growing by 332 million;
- The number of reported social media is up by 10 per cent, an increase of 219 million;
- Unique mobile users increased by 4 per cent thanks to 141 million new users;
- Mobile social media users leapt 17 per cent, adding 283 million new users.
Please login with linkedin to commenteinsights
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.