Snapchat’s Cinco de Mayo Filter Is Taco Terrifying

Snapchat’s Cinco de Mayo Filter Is Taco Terrifying

To celebrate Cinco de Mayo, Snapchat has launched a taco face filter which is the stuff of nightmares. The filter transforms people’s heads into giant tacos with the option of dribbling the chain’s Diablo spicy sauce.

The latest filter is sponsored by fast food chain Taco Bell who think there are people in this world who dream of being a taco:

People’s reaction is a mix bag where some people are terrified and some people are loving it:

A fortnight ago to celebrate National Weed Day (April 20th), Snapchat was accused of digital blackface when launched a Bob Marley filter which superimposed the skin colour and facial features of the Jamaican artist on the Snapchat users-with added Rastafarian hat and dreadlocks.

People in the industry have praised Snapchat as a great marketing tool to grab those Millennials. But Strohfeldt Consulting founder and creative director, Robert Strohfeldt, argued that Snapchat has got nothing on the success of more traditional campaigns.

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