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B&T > Media > Digital > Snap To Cut 1,000 Jobs Due To AI
DigitalMediaNewsletterSocialTechnology

Snap To Cut 1,000 Jobs Due To AI

Melania Watson
Published on: 16th April 2026 at 12:20 PM
Melania Watson
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6 Min Read
Evan Spiegel.
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Snap’s CEO Evan Spiegel has told employees the company will cut around 1,000 jobs globally, as artificial intelligence increasingly reshapes how work is done across the organisation.

In an internal memo released alongside a regulatory filing on Wednesday, Spiegel said the layoffs – impacting about 16 per cent of Snap’s global workforce – reflect “rapid advancements” in AI that are enabling smaller teams to operate more efficiently. The company is also closing more than 300 open roles as a result of the restructuring.

Spiegel said AI is already being used by “small squads” across Snap to reduce repetitive work, speed up development, and improve productivity, particularly in areas like its subscription product Snapchat+ and advertising systems.

“While these changes are necessary to realise Snap’s long-term potential, we believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” he wrote.

The memo also outlined support for affected employees, including four months of severance, continued healthcare coverage, equity vesting, and career transition assistance for US-based staff. North American employees were told to work from home on Wednesday as notifications were issued.

Snap said in an investor update that the changes are expected to deliver more than $500 million in annualised cost savings by the second half of 2026, as the company shifts toward “profitable growth” and a leaner operating model.

The company also said AI is becoming embedded in its internal workflows, with at least 65 per cent of new code now generated using AI tools.

The layoffs place Snap among a growing number of tech firms reducing headcount amid the rapid adoption of AI, as companies across the sector rethink staffing, structure, and costs in an increasingly automated environment.

Snapchat’s Australia team declined comment to B&T on how many roles locally are being impacted.

Read Spiegel’s full memo below:

Dear Team,

Today we are announcing changes that will impact approximately 1,000 team members at Snap, including 16% of our full time employees, in addition to closing more than 300 open roles. This is an incredibly difficult decision, and I am deeply sorry to the colleagues who will be leaving us. You have made important contributions to Snap, and we are committed to supporting you through this transition.

Last fall, I described Snap as facing a crucible moment, requiring a new way of working that is faster and more efficient, while pivoting towards profitable growth. Over the past several months, we have carefully reviewed the work required to best serve our community and partners, and made tough choices to prioritize the investments we believe are most likely to create long-term value. As a result of these changes, we expect to reduce our annualized cost base by more than $500 million by the second half of 2026, helping to establish a clearer path to net-income profitability.

While these changes are necessary to realize Snap’s long-term potential, we believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers. We have already witnessed small squads leveraging AI tools to drive meaningful progress across several important initiatives, including Snapchat+, enhanced ad platform performance, and efficiency improvements in our Snap Lite infrastructure.

If you are part of our North America team, please work from home today. In the US, impacted team members will receive an email notification within the next hour, including information about next steps. For non-US locations, you will receive additional details about next steps from leadership and HR.

To our departing colleagues: thank you. Your hard work has helped shape Snap, and we are deeply grateful for your contributions. For U.S.-based team members who are leaving, we will provide four months of severance, healthcare coverage, and equity vesting, along with career transition support.

Outside the U.S., we will follow local processes and seek to provide comparable support aligned with local norms.

To everyone continuing on this journey: change of this magnitude and at this speed is never easy and it will not be seamless. Thank you for your resilience, compassion, and commitment to one another, and to the community and partners we serve. Our responsibility is to move forward with clarity, empathy, and determination as we build a faster, stronger, and more durable Snap for the long term.

Evan

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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

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