Australian publisher Conversant Media has signed an exclusive advertising sales partner agreement with Snakk Media division Represent Media to fill the mobile ad inventory on Conversant’s premium publishing titles.
Conversant is best known for The Roar, Australia’s leading sports opinion site; Lost At E Minor a global pop culture site; and Techly a consumer-tech lifestyle site. The independent digital publisher boasts highly engaged audiences of over two million unique monthly visitors, who generate over 80,000 comments and contribute more than 1000 articles each month.
More than 60% of Conversant’s readers visit its titles from smartphones and tablets, and managing director Zac Zavos says he expects this number will continue to grow. “Our readers spend a lot of time on their mobile devices and have always had very high expectations of what they can see and do on our unique sites.
“We selected the Represent-Snakk Media combination as our mobile advertising partner because we see real opportunities in Snakk’s portfolio of audience-targeting, geo-location and native advertising technologies. We feel that together we’ll have a strong proposition in the market.”
Represent Media general manager Jamie Hollebone says independent digital publishers like Conversant are enormously important to Represent Media, as they tend to seek out innovation more quickly than larger publishers.
“Conversant’s digital-savvy audiences and the popular categories their sites focus on allow us to offer a very rounded and complete media buy to mobile advertisers,” says Hollebone. “We’re looking forward to accelerating mobile advertising revenue for them.”
Snakk Group CEO Mark Ryan says that Represent Media’s momentum with publishers is growing, with the company signing publishing giant CBSi earlier this month, to be their sole mobile ad partner in 12 Asian countries: “The growth of mobile media consumption is still rising significantly faster than mobile ad spend. We’re working hard with publishers and advertisers to step up the quality and quantity of campaigns. The Represent-Snakk Media offering is making a strong impact in market, with an exciting year ahead.”
In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]
The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]
In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]
Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]