Media strategy specialist Slingshot have won the media strategy, planning and buying account for yoghurt brand five:am and its owner Barambah Organics.
Founded in 2010, five:am produces organic yoghurts made from natural ingredients and is free from pesticides and hormones.
Five:am was acquired by Barambah Organics in 2021 and it is now bringing the brand back to its roots, partnering with organic dairy farmers and investing in further packaging and product innovation.
This win for Slingshot continues their new business success coming on the back of winning the Four Pillars Gin account.
Slingshot chief innovation officer and partner Simon Corbett said: “The all-natural organic products produced by these brands are the best on the shelf. They have been leading from the front on sustainability and innovation and when you meet the team you can see why. At Slingshot we aspire to work with the very best brands and people and once again we have delivered on that.”
Richard Thayne, general manager marketing at Barambah Organics added: “The five:am brand is ready to get back in the spotlight and we need the right creative media solutions to help us do that. Slingshot impressed us with the depth and breadth of their media thinking and we are really pleased to work with them.”
The appointment is with immediate effect.
