Skimlinks Adds Pedestrian, Yahoo Australia And South China Morning Post To Expand Network Of APAC Publishers

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B&T Magazine
Edited by B&T Magazine

Skimlinks has announced Pedestrian, Yahoo Australia and South China Morning Post as the latest additions to its growing network of publishers in Asia-Pacific.

The announcement comes in the wake of new partnerships with affiliate networks in the region.

Skimlinks CEO Sebastien Blanc said: “We put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses.

“We’re delighted to add Pedestrian, Yahoo Australia and SCMP Magazines Limited to the portfolio of clients in the region we’re helping scale commerce revenue.”

The high profile signings come amidst a major growth period for the commerce content platform. Skimlinks announced partnerships with Commission Factory and Involve Asia last year, which give advertisers access to a quality editorial content network of publishers that spans the globe.

New solutions have also been released for Skimlinks’ platform in the past twelve months including a first-to market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. The editorial network has seen early success in APAC, with plans to produce 250 articles per quarter for clients.

The company has also announced plans to increase headcount in the region with 3 more roles in Sydney and Kuala Lumpur.

Blanc also said: “Skimlinks’ growth in APAC was fantastic last year and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too. The expertise we’ve gained working with 60,000 publishers around the world has given our team the insights and best practice to help publishers everywhere scale commerce into a meaningful stream of revenue.”


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