Skimlinks has announced Pedestrian, Yahoo Australia and South China Morning Post as the latest additions to its growing network of publishers in Asia-Pacific.
The announcement comes in the wake of new partnerships with affiliate networks in the region.
Skimlinks CEO Sebastien Blanc said: “We put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses.
“We’re delighted to add Pedestrian, Yahoo Australia and SCMP Magazines Limited to the portfolio of clients in the region we’re helping scale commerce revenue.”
The high profile signings come amidst a major growth period for the commerce content platform. Skimlinks announced partnerships with Commission Factory and Involve Asia last year, which give advertisers access to a quality editorial content network of publishers that spans the globe.
New solutions have also been released for Skimlinks’ platform in the past twelve months including a first-to market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. The editorial network has seen early success in APAC, with plans to produce 250 articles per quarter for clients.
The company has also announced plans to increase headcount in the region with 3 more roles in Sydney and Kuala Lumpur.
Blanc also said: “Skimlinks’ growth in APAC was fantastic last year and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too. The expertise we’ve gained working with 60,000 publishers around the world has given our team the insights and best practice to help publishers everywhere scale commerce into a meaningful stream of revenue.”
Please login with linkedin to commentSkimlinks
Mitre 10 has launched a new grassroots marketing campaign to celebrate the real stories and people behind its stores. The ‘Built by Families’ series uses documentary-style videos to bring to life the legacy of local family-run businesses and the unique connection each has to its local community. Karen Fahey, IHG’s General Manager of Marketing, said […]
Digital ad verification platform Integral Ad Science (IAS) has announced Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Independent creative company Special Group has entered the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. The launch of the international office follows the profound success of Special Group’s global work for Uber Eats, including its launch of the internationally recognised ‘Tonight I’ll […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]