Skimlinks Adds Pedestrian, Yahoo Australia And South China Morning Post To Expand Network Of APAC Publishers

Businessman and icon business network in hand on dark background.
B&T Magazine
Edited by B&T Magazine



Skimlinks has announced Pedestrian, Yahoo Australia and South China Morning Post as the latest additions to its growing network of publishers in Asia-Pacific.

The announcement comes in the wake of new partnerships with affiliate networks in the region.

Skimlinks CEO Sebastien Blanc said: “We put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses.

“We’re delighted to add Pedestrian, Yahoo Australia and SCMP Magazines Limited to the portfolio of clients in the region we’re helping scale commerce revenue.”

The high profile signings come amidst a major growth period for the commerce content platform. Skimlinks announced partnerships with Commission Factory and Involve Asia last year, which give advertisers access to a quality editorial content network of publishers that spans the globe.

New solutions have also been released for Skimlinks’ platform in the past twelve months including a first-to market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. The editorial network has seen early success in APAC, with plans to produce 250 articles per quarter for clients.

The company has also announced plans to increase headcount in the region with 3 more roles in Sydney and Kuala Lumpur.

Blanc also said: “Skimlinks’ growth in APAC was fantastic last year and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too. The expertise we’ve gained working with 60,000 publishers around the world has given our team the insights and best practice to help publishers everywhere scale commerce into a meaningful stream of revenue.”

 




Please login with linkedin to comment

Skimlinks

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]