Sydney-based martech company Simple has announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power Simple’s Intelligent Marketing Platform.
The move makes Simple one of the first independent software vendors to build atop the Microsoft Business Applications Platform.
Simple’s Intelligent Marketing Platform will combine the functionality of Microsoft products including PowerApps, Dynamics 365 for Marketing and Office 365, and aims to redefine marketing resource management.
It will also utilise new capabilities offered with Power BI that will enable organisations to rapidly integrate marketing data from multiple sources within its Intelligent Marketing Platform to generate insights and improve marketing performance.
Simple CEO Aden Forrest (pictured above) said the company’s platform injects artificial intelligence into upstream marketing planning, where there is none today – giving CMOs new insight into how they can maximise the return on marketing investment for the entire organisation.
“By connecting with capabilities already available within Microsoft Dynamics 365, Simple can deploy marketing tools as required throughout the marketing process, maximising the return on that technology investment,” he said.
“Marketing resource management solutions have traditionally imposed technology on marketing teams, requiring them to learn new ways of working.
“Simple’s Intelligent Marketing Platform will transform the way marketing teams work using many of the tools they already use, reducing friction, slashing complexity and achieving maximum effectiveness.
James Phillips, corporate vice president at Microsoft Business Applications Group, said: “We are excited to partner with Simple as they build and innovate on top of the Microsoft Business Application Platform.
“Their marketing resource management expertise, combined with Microsoft technology, will help our customers re-imagine their marketing processes, improve marketing effectiveness and deliver compelling value.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]