Shopper Media has appointed Karissa Fletcher [feature image] in the role of head of marketing.
A brand and marketing specialist with extensive expertise, Fletcher has led brand and strategic planning for Westpac, and directed numerous marketing teams for NRMA Insurance and IAG.
At Shopper Media, Fletcher will be responsible for marketing strategy and execution of initiatives in both B2B and B2C environments. She will collaborate with the sales and commercial teams to elevate the Shopper Media brand, and drive growth through revenue from existing and new clients.
Shopper Media CEO Ben Walker said: “Everyone across the media and shopping-centre landscape is thirsty for data. Fletcher’s experience in building brand strategies driven by customer insights and her focus on business growth makes her the ideal person to lead our marketing and insight delivery to market.
“Shopper Media has achieved phenomenal growth over the past four years. Our success has been built on the investment in technology, which has delivered significant advancements in data analytics and consumer insights that are commercially relevant and can generate transformational growth opportunities. Fletcher will be working closely with our agencies, brands and retail clients to continue improving our delivery of personalisation and purpose-led messaging to Australian shoppers across our Smartlite network.”
Shopper Media currently boasts a portfolio of more than 360 retail centres, targeting key CBD and local communities across the country. Currently, this reaches more than 10.8 million Australian shoppers a month.
Fletcher added: “I’m thrilled to be joining an agile, fast-paced business that is client-focused and works relentlessly to bring brand experiences to life through animation across digital retail environments all over Australia.
“Shopper Media has been responsible for innovating and disrupting the retail out-home category, and I’m excited to be leading the team to create better engagement between shoppers, their local centres and brands.”
