Shopify has unveiled its latest brand campaign across Australia, highlighting its capacity to support businesses of all sizes—from local entrepreneurs to large-scale enterprises.
The APAC-wide campaign, which has already launched in Singapore, is created in partnership with Sydney agency Chello and features three prominent Australian brands – LSKD, Petstock and Toys “R” Us – all of which have leveraged Shopify’s platform to scale their operations. It is designed to illustrate Shopify’s evolution beyond its roots in small business, demonstrating its ability to meet the complex needs of mid to large enterprises.
Hero videos for the campaign titled ‘From Entrepreneur to Enterprise’ are being rolled out across a diverse range of digital platforms, including Meta, LinkedIn, Reddit, ITNews, Spotify, Google Discovery and YouTube, complemented by high-impact Out-of-Home (OOH) placements strategically positioned in key locations across Melbourne and Sydney through November.
In Melbourne, the campaign features tram wraps, the prominent 3D billboard at the corner of Flinders and Elizabeth streets and other notable OOH like Tullamarine Freeway, while in Sydney, it includes bus wraps, Light Rail panels and the Bondi Junction Super Screen.
Chello creative director Tristan Velasco said: “We worked closely with the Shopify team to go deep on recent merchant research to understand both the brand equity that Shopify had achieved with APAC Chief Technology Officers to date, as well as the barriers some businesses needed to overcome to make the transition to Shopify as their commerce platform.
“Shopify has always endeavoured to put its merchants first, however this was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories.”
Shaun Broughton, managing director of APAC and Japan at Shopify, says: “Shopify powers over 25 per cent of all ecommerce in Australia, underpinned by our support for businesses of all sizes, including the demands of enterprise. With more innovation, speed and reliability than any other platform, this campaign is a great reminder that leading enterprise brands like LSKD, Petstock and Toys “R” Us are using Shopify to reach new heights. When we work with retailers, there’s no enterprise too big, and no entrepreneur too small.”
Results from the Singapore phase indicate positive traction, with a 10.8 per cent increase in brand recall and a 5.7 per cent rise in familiarity with Shopify, effectively reaching more than 67,000 individuals and setting a strong precedent for the campaign’s Australian roll-out.
Credits:
Shopify
APAC Regional Marketing: Ashleigh Levett
Senior Digital Marketing Manager: Vivek Bharti
Senior Lead, Revenue Marketing: Taylor Graham
Chello
Executive Creative Director: Tristan Velasco
Creative Director: Catherine Tubb
Senior Account Director: Drou Angelides
Senior Account Manager: Ellie Walton
Senior Copywriter: Charlie Roberts
Senior Motion Designer: Joel Stylis
Motion Designer: Isabelle Coury
3D Modeller: Guy Robinson
Senior Designer: Natalie Wong
Design Lead: Chesca Ruta
Finished Artist: Richard Spencer
Senior Producer: Ceri Jones
Production Assistant: Lauren Barrett
