SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that it has expanded its Australian brand development group with three key appointments.

Creative branding agencies Anthem and Marque Australia announce recent appointments, Marcel Wijnen – creative director, Drew Ridley – executive director and Sarah Bevis – director client innovation and growth. The three key appointments will bolster the strong leadership team, innovative creative credentials and unique customer solutions of both organisations.

Managing Director Simon Macdonald’s vision for the Australian arm is to be recognised as the market leader by focusing on innovation for our customers through cultivating passionate, entrepreneurial and collaborative talent.

Marcel Wijnen has more than 20 years of brand and design experience. Spanning the globe from Australia to London to Singapore and now Sydney again, he has led creative teams and driven innovative solutions across a multiple of business sectors including retail, FMCG, corporate and government.

With over three decades specialising in FMCG branding, Drew Ridley has exposure and experience with managing client relationships at the highest levels. With a breadth of experience leading and managing marketing and sales strategies, he ensures all levels of the client relationship and programs result in client satisfaction and ROI.

Sarah Bevis, with over 12 years of local and international experience, has a passion for understanding consumer behaviour and retail trends with a vast experience in branding, promotions and consumer experience, enabling her to tailor campaigns across all traditional and digital platforms.

From ideas to implementation, the combined appointments are committed to strengthening both Anthem and Marque through broadening the strategic branding, design and promotional offering. With the added energy and focus, and ability to leverage international assets from across the SGK network as support, the team is extremely positive about growth in Australia.