B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SGK Agency Bolsters Local Leadership Team
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > SGK Agency Bolsters Local Leadership Team
Media

SGK Agency Bolsters Local Leadership Team

Garry Knespal 1
Published on: 23rd September 2016 at 10:02 AM
Garry Knespal 1
Share
2 Min Read
SHARE

SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that it has expanded its Australian brand development group with three key appointments.

Creative branding agencies Anthem and Marque Australia announce recent appointments, Marcel Wijnen – creative director, Drew Ridley – executive director and Sarah Bevis – director client innovation and growth. The three key appointments will bolster the strong leadership team, innovative creative credentials and unique customer solutions of both organisations.

Managing Director Simon Macdonald’s vision for the Australian arm is to be recognised as the market leader by focusing on innovation for our customers through cultivating passionate, entrepreneurial and collaborative talent.

Marcel Wijnen has more than 20 years of brand and design experience. Spanning the globe from Australia to London to Singapore and now Sydney again, he has led creative teams and driven innovative solutions across a multiple of business sectors including retail, FMCG, corporate and government.

Marcel Wijnen
Marcel Wijnen

With over three decades specialising in FMCG branding, Drew Ridley has exposure and experience with managing client relationships at the highest levels. With a breadth of experience leading and managing marketing and sales strategies, he ensures all levels of the client relationship and programs result in client satisfaction and ROI.

Drew Ridley
Drew Ridley

Sarah Bevis, with over 12 years of local and international experience, has a passion for understanding consumer behaviour and retail trends with a vast experience in branding, promotions and consumer experience, enabling her to tailor campaigns across all traditional and digital platforms.

Sarah Bevis
Sarah Bevis

From ideas to implementation, the combined appointments are committed to strengthening both Anthem and Marque through broadening the strategic branding, design and promotional offering. With the added energy and focus, and ability to leverage international assets from across the SGK network as support, the team is extremely positive about growth in Australia.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bic
Share

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?