Lovehoney is asking Aussies to give the gift of pleasure this valentines Day with its latest campaign promoting a ‘different kind of rose’.
The rose in question is the Lovehoney Rose Clitoral Suction Stimulator which became a TikTok sensation when it launched in 2022.
Airing now on Free to Air (FTA) TV and Foxtel across the nation, the spot is filmed from a point-of-view perspective and captures three women expressing their surprise and excitement as they are gifted a different kind of Rose for Valentine’s Day.
“As the sexual happiness people, we want Aussies to consider forgoing the traditional gifts of chocolate or flowers and explore presents that can be used all year long. This campaign focuses on the expansion of our viral and extremely popular Rose Pleasure Air Toys, plus the excitement and joy a gift of sexual happiness can bring people,” says Lovehoney Australia director, Rob Godwin.
After the Rose’s success, Lovehoney has created a blossoming range with the addition of the Lovehoney Rose Glow 2-in-1 Clitoral Suction Stimulator with Egg Vibrator, Lovehoney Floral Fantasy Rose Clitoral Suction Stimulator with G-Spot Vibrator and the Fifty Shades of Grey Black Rose Clitoral Suction Stimulator. The new rose line-up gives gift-givers and pleasure seekers their pick of the bunch this Valentine’s Day.
Directed by Sam Buchanan, Lovehoney partnered with creative agency Aspect Film & Video to develop the 15-second commercial, with the piece intending to start conversations around alternative gifts to spark love and romance this Valentine’s Day. The campaign also highlights Lovehoney’s delivery service, just the thing lovers need when last-minute gift hunting.
Credits
Client: Lovehoney
Creative Agency: Aspect Film & Video
Producer: Gemma Johnstone
Production Company: Aspect Film & Video
Director: Sam Buchanan
Casting:
- Amelia Parrillon
- Kate Gee Finch
- Natasha Aranchini
