SBS Australia’s Food Network has engaged SPLINTR to produce an integrated campaign featuring US cake decorating sensation Duff Goldman for its Kids Cooking Takeover month in March.
Goldman is a US pastry chef, television personality and host of the popular Duff Till Dawn and Ace of Cakes on Food Network. He is famous for sculpting “anything out of a cake”, including the Hubble Telescope and Hogwarts Castle. He also created President Obama’s 2013 inauguration cake.
The campaign consists of a five-minute interstitial film and stills campaign, as well as 360 and social content.
Director Gavain Browne worked closely with SBS’ creative team to write the main film, develop social content and create the stills campaign, shot by Giles Park.
The main film sees Duff mentor five Aussie kids in the art of cake decorating while they teach him a thing or two about Australia.
Brown said Duff was an absolute pleasure to work with.
“He has a genuine affinity with kids that made the set a really comfortable and fun place to be,” he said.
“The whole process collaborating with SBS on this project was a joy.”
Alex Conomos, marketing manager at Food Network, said: “SPLINTR took our creative idea and brought it to life with an engaging and beautifully shot interstitial that we’re all very proud of.”
Food Network marketing manager: Alex Conomos
Head of creative: Joel Noble
Creative lead: Matt Coe
Producer: Lara Parker
Writer and director: Gavain Browne
Producer: Celeste Marsden
DOP: Kevin Scott
Food stylist: Nicola Sinclair
Editor: Simon Adams