SapientNitro today announced that top independent research firm Gartner, Inc. has positioned the agency as a Leader in its “Magic Quadrant for Global Digital Marketing Agencies”. This is the third consecutive year that SapientNitro has been positioned in the Leaders quadrant.
The report’s authors, Richard Fouts, Andrew Frank, Martin Kihn and Jennifer Polk noted, “As CMOs and digital marketing executives continue to influence and lead strategic growth plans, particularly those available from a connected economy, a new type of agency — which blends business strategy, creative services, experience design and technology — continues to evolve and mature.”
For the report, Gartner analysed 20 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.
According to the report, “Leaders in this market have a broad representation of all competencies, most notably their strategic services (whereby they also provide business strategy and digital business transformation skills). Leaders are also strong in technology, creative services and experience design, and marketing effectiveness.”
“Being recognised by Independent Research company Gartner, for a third year in a row, is a great honour and testament to the great innovative work we are creating for our clients around the world and confirms the power of our connected capabilities across communications, experience, technology and commerce” says Torben Pheiffer, Managing Director, SapientNitro China.