SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above).
The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament.
The 30-second spot will also run on social and digital media, at the Melbourne Park precinct and ambassador channels.
It shines a light on the incredible operational feat of the Australian Open and SafetyCulture’s role in helping the Grand Slam get even better every year.
Luke Anear, founder and CEO, SafetyCulture, said, “We help thousands of working teams around the world make grand plans an operational reality.”
“What better way to showcase the might of our technology than to team up with the best event operators in the world”
SafetyCulture’s operations platform will bring a new, innovative approach to the day-to-day running of the Grand Slam and will help deliver a high-quality tournament experience.
The multi-year partnership will see SafetyCulture’s technology expanded across the running of the Australian Open – from training ball kids, to weather alerts for OH&S and court services inspections.
Tennis Australia has used SafetyCulture’s technology for a wide range of operational activities since 2017 including inspecting seating, catering and other equipment, along with general safety checks.
This has enabled staff to complete more than 1,500 inspections since late 2020.
Alex Hamilton, Tennis Australia chief event officer said, “SafetyCulture has been in our corner for several years now, supporting our operations team behind the scenes of the Australian Open.”
“Tennis Australia shares SafetyCulture’s passion for technology and innovation, so teaming up officially is a smart step that will positively impact our team and fans.”
SafetyCulture’s largest Australian marketing campaign to date also involves the launch of ‘Almost Open’, a content series created in partnership with Tennis Australia.
The series lifts the curtain on the operations of the most-watched Grand Slam and the world’s biggest sporting and entertainment event in January.
Below is a playlist of all five of the ‘Almost Open’ episodes.
