B-Corp Certified agency, Marlin Communications has launched a new initiative via crowdfunding platform Pozible.

Dan Geaves, director of Marlin Communications has launched a crowdfunding campaign for a new mental health promotion.

Inspired by the legendary frontman Keith Flint of The Prodigy, the new Instigator rings will be developed so that fans of the group can show their willingness to open up conversations about mental health.

Geaves said: “His passing is incredibly sad for his family, bandmates, and fans… and it is my hope that this idea will honour his memory.

“I grew up in Essex and have been a fan of The Prodigy’s music and gigs since I was a teenager.

“I don’t believe any of us reach our forties without picking up some heroes or seeing people we love dropping into dark depths. It is a part of living, and living is what is important.”

He added: “Wearing one of these rings is a visual cue that you’re prepared to instigate and have a conversation that digs a little deeper.

“I hope Instigators keep wearing the ring as a reminder that talking about suicide prevention matters all year round.”