PR firm Red Agency has extended its food and lifestyle portfolio with three new business wins – Diversified’s Good Food and Wine Shows (GFWS), Royal Elixir teas and The Catch Group’s YumTable.com.au.

Appointed as the national team to rollout this year’s Good Food and Wine Shows across Melbourne, Perth, Sydney and Brisbane ,GFWS’s senior marketing manager, Sophie Radonic, said: “It has been a strategic move to consolidate our agency partners and work with a team that can deliver in all key GFWS markets.

“We are looking forward to working with Red Agency throughout this year’s GFWS events and having them act as an extension of our team to deliver results across a number of channels and markets around the country,” Radonic adds.

Red Agency’s work for Royal Elixir, a luxury brand of Sri Lanka’s third largest tea producer Imperial Teas, will be to launch its global first Royal Elixir store which will replace its Impra store in High St, Prahran. Red Agency will be tasked with event management, media relations, social channels and digital asset creation.
YumTable.com.au will be relaunched by Red Agency, primarily through a media relations campaign. YumTable offers diners a 25 per cent discount on their bill by booking through them at nearly 2,000 restaurants around the country.

“These wins build on Red Agency’s already significant expertise in the food and lifestyle space,” said Red Agency GM, Aaron Crowther. “Food and lifestyle is an increasingly important part of our portfolio for all our offices around the country.”

Red Agency’s first activity will be launching the Royal Elixir concept story in Prahran in April, followed by the first of the national GFWS events in Melbourne from 5 June.