Digital marketing experience agency, Razorfish has promoted Razorfish national director of social, content and optimisation Jonny Stark into the newly created role of senior vice president, Asia Pacific – head of brand and real time marketing.
Stark’s role will be to grow and lead the real time marketing capability across all APAC offices, helping clients build brands with social media and content marketing at the core.
Part of the strategic vision developed by Vincent Digonnet, chief growth and transformation officer, Razorfish International, Stark’s promotion follows a series of recent developments in the region. These include strengthening the Razorfish APAC offering across ecommerce, systems integration and strategic consulting by building best practice hubs in China, Australia and Hong Kong respectively.
Digonnet explained: “Razorfish has been a pioneer in the real time marketing space, with work for the likes of Nike and Mercedes Benz helping those businesses embrace brand building in the digital age. Jonny’s background and unique ability to mesh content, media, strategy and technology makes him particularly suited to lead this capability in the region and build on the strong foundations already established.
“For example, our Brand Building Centre of Excellence in China is the region’s premier social commerce offering. Why? Because it’s a successful fusion of Razorfish’s social media and ecommerce capabilities. Social and ecommerce in China is the backbone of brand building and will probably be leading the way for the rest of the world. Jonny is bringing that expertise to our other regional offices, as well as combining the best brand building talents in APAC to transform our clients’ businesses.”
Said Stark:“After over a decade in digital, including building successful, award-winning social media and content marketing teams in London and Australia for Razorfish, I’ll be looking to build on our real time marketing offering at a regional level. Alongside Razofish’s established Centres of Excellence in the region, my mandate is to help our clients become better storytellers in a real time world.”
Stark’s appointment is effective immediately and he has re-located to Hong Kong. He will report into Digonnet.
