Leading Australian-owned advertising agency, Razor Group, today announced the appointment of Dave Scott, who will join media agency Razor in the newly created role of client service director.
As a member of the senior management team, Scott will head a number of key accounts. He will also support the business in new client engagement, introducing Razor’s ‘new world connections’ approach to brands across Australia which involves harnessing the full suite of media assets available in today’s digitally connected world.
Razor Group executive director Martin Patton said a leader of Scott’s calibre brings both new skills and insight to the agency’s leadership team.
“Scott is highly regarded in the Australian market as someone who continually surpasses challenging expectations. As well bringing his market expertise to the table, he will help transform the way we approach client briefs, and increase Razor’s capacity to empower brands to explore ‘new world connections’, using innovative media solutions that engage and connect directly with consumers,” he said.
“Scott has built his reputation with great work across a broad range of categories, and continues to push innovation across both direct response and brand campaigns. He will work closely with group teams at creative agency Joy and social pioneers Amplified to push client campaigns across a diverse range of media assets.”
Scott joins Razor following seven years with Ikon Communications where he was client service director and led the accounts of high profile brands such as Sony Music, Goodman Fielder and Stockland. He has a wealth of experience both in Australia and overseas. Since beginning his career at DDB in the early 90’s, he has led accounts for international corporations like Hyundai, McDonald’s, Wrigley’s, CBA, LloydsTSB, and Foxtel.
Scott said: “Razor has proven itself as both a leader and innovator in the Australian marketing space. It’s a dynamic time for our industry and I look forward to coupling my passion, knowledge and experience with Razor’s progressive thinking to help shift the agency into the new media age.”