Raise Money In Your Sleep With This New Campaign

Raise Money In Your Sleep With This New Campaign
SHARE
THIS



SurfAid, a charity organisation, is encouraging people to make a donation in their sleep via a new campaign from BWM Dentsu.

Partnering exclusively with music streaming service Spotify, BWM Dentsu created Surfify, an album featuring relaxing sounds of the surf. Each time a track from the album is played, Spotify donate a small royalty fee to SurfAid.

Playing the album costs the listener nothing, so Spotify users are being encouraged to listen to the Surfify album as many times as they can, and to share it with their friends. The more plays, the more donations to SurfAid. In fact, play the album on repeat overnight, and you’ll be literally donating in your sleep. Even if you’re unable to listen, play it on mute and you’re still raising money.

BWM Dentsu chief strategy officer and managing director Sydney, Jamie Mackay, said the agency was proud to have created such an innovative campaign for such a deserving cause.

“SurfAid is an amazing charity and we wanted to create a fundraising tool that could be easily used by an audience outside of just the surfing community, and we think we’ve hit the nail on the head with Surfify.

“The tracks on the Surfify album are perfect for meditation, for parents who want to sooth their babies, or for anyone who wants to chill out. What we really want is for people to put Surfify on repeat overnight; that way they’ll be lulled to sleep by to the soothing sounds of the surf and SurfAid will get the royalties. It’s a win-win,” he said.

SurfAid.org helps improve the health, wellbeing and self-reliance of people living in isolated regions. Places where usually only surfers visit. Over the past 15 years the charity has been working together with communities and local government to prevent mother and child suffering and death. Saving lives in these remote places can be as simple as providing mosquito nets, clean water and improving nutrition.

Dr Dave Jenkins, SurfAid co-founder, said Surfify would help SurfAid provide assistance to remote Indonesian communities for another 15 years.

“We’re encouraging as many people as possible to listen to the Surfify album and share it across their social networks. Every time a track is played SurfAid is a little closer to changing someone’s life for the better,” he said.

Credits

Client – SurfAid International

SurfAid Founder – Dr Dave Jenkins

International Director, Marketing & Fundraising – Corinne Habel

Communications Director – Kirk Wilcox

Chief Executive Officer – Andrew Judge

Operations Manager – Emily Taylor

Agency – BWM Dentsu

Chief Creative Officer – Rob Belgiovane

Chief Strategy Officer/MD – Jamie Mackay

Executive Creative Director – Asheen Naidu

Senior Art Director – Chris McMullen

Senior Copywriter – Sean Lavery

National Planning Director – Megan Hales

Digital Planning Director – Shani Tomkins

Senior Account Director – Guy Lovell

Senior Agency Producer – Margot Fitzpatrick

Senior Editor – Paul Liddle

Directors/Film-makers – Paul Burrud, Stefan Hunt, Campbell Brown, Michael Lawrence, David Kruta, Ben Nott and Danny Izarraras.

Audio Production LA – Michael Yezerski

Post Production – Heckler, Will Alexander, Bonnie Law, Greg “Elvis” Constantaras, Kyra Bartley and Garry Jacques

Music and Sound Post Production – Nylon Studios, Simon Lister, Nat Joyce and Karla Henwood

Composer – Guy Brown

Please login with linkedin to comment

CC's Clemenger BBDO Sydney jeff gomez randstad awards

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]