Quantcast Announces Second Instalment Of Virtual NOVA Event

Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, has announced Virtual NOVA: Simply Smarter Connections, a Quantcast premier event taking place in September.

Virtual NOVA will feature Quantcast executives and leading brands, agencies, and publishers exploring the future of advertising and talk to the new and innovative capabilities in the Quantcast Platform.

Konrad Feldman, CEO and co-founder at Quantcast, will review the state of the industry and trends in the advertising space and discuss the company’s mission to champion a free and open internet.

A panel titled “The Advertising Triangle” will be hosted by Ilda Jamison (main photo), managing director ANZ at Quantcast, where she will look at the benefits of having an integrated relationship with the agency, brand and vendor and discuss how finding this synergy can create mutually beneficial outcomes.

Somer Simpson, VP of product at Quantcast, will moderate a panel titled “Powering Diverse and Multicultural Voices,” that will feature publishers and brands and focus on how they are challenging social norms and classic approaches to programmatic advertising.

Further content includes a panel discussion with some of the world’s largest technology brands, the session titled “Technology Companies Address a Changing Advertising World” and will cover the challenges and opportunities for technology companies to reach their audiences effectively and efficiently.

In addition, the Virtual NOVA speaker lineup will include:

Kevin Fernandes, head of product at Havas Media Australia
Nikolas Souliotis, digital marketing manager at Kia Motors Australia
Steve Weeks, director of performance Marketing at Adobe
Dan Silmore, VP of digital marketing at Autodesk
Anamaria Alba, head of demand generation and marketing automation, North America B2B at Dell Technologies
Damian Benders, general manager at B Code Media
Jackie Mattina, chief strategy officer at dentsu X and head of consumer insights at dentsu Media
Gonzalo Del Fa, president of GroupM Multicultural
Ki-Hoon Chung, integrated media cirector at WITHIN

Quantcast, Australia managing director, Ilda Jamison, said: “We are excited to have both Kevin from Havas and Nikolas from Kia Motors join a panel at this year’s Virtual NOVA.

“The theme of ‘Simply Smarter Connections’ will explore what digital advertising will look like in the future and how advertisers can better reach and engage with their audiences using AI and data insights, with some of the smartest executives in the industry. It’s an event not to be missed,”

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