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Reading: QMS Switches On A Commanding Presence On The Gold Coast
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B&T > Advertising > QMS Switches On A Commanding Presence On The Gold Coast
Advertising

QMS Switches On A Commanding Presence On The Gold Coast

Sara Lappage 1
Published on: 3rd May 2016 at 10:39 AM
Sara Lappage 1
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QMS continues to light up the Gold Coast, with the launch of a new double-sided landmark digital billboard, following the recent development of more than 30 digital Street Furniture panels earlier this year.

Located on Olsen Avenue Southport, one of the city’s major north-south arterials, this high impact double-sided digital site targets the significant volume of traffic that flows across the three lanes of this major highway.

Strategically situated adjacent to Griffith University and the newly developed Gold Coast University Hospital, the site offers uninterrupted long-range viewing from both directions. Furthermore, the site is positioned at one of the entrances to the upcoming 2018 Gold Coast Commonwealth Games Village.

With an existing landmark digital billboard located in the heart of Surfers Paradise on bustling Cavill Avenue and the exclusive Gold Coast Street Furniture concession, the addition of this prominent double-sided site further bolsters QMS’ digital presence on the Gold Coast, delivering more than 80 per cent reach of all people in the region.

QMS CEO, Barclay Nettlefold said, “We are extremely pleased to continually expand our quality digital portfolio and provide our clients with the ability to dominate not only Australia’s 6th largest city, but one of Australia’s fastest growing regions.

“Our three landmark digital billboards in conjunction with our exclusive digital Street Furniture offering provide a commanding presence of the Gold Coast, particularly in the lead up to the 2018 Commonwealth Games.”

Inaugural advertisers on this site include Domain, McDonalds, Samsung and Escape Travel.

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TAGGED: Attribution, RTB, The Pavillion, Workshop Sydney, Xero
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By Sara Lappage 1
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I have developed my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life. My recent consultancy contract with QMS Media Limited has led to my current appointment as Chief Marketing Officer, where I look forward to being able to develop this exciting brand further.

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