Publicis CUBED And FedUni Point To New Era Of Tertiary Education

Publicis CUBED And FedUni Point To New Era Of Tertiary Education
SHARE
THIS



Data-driven marketing agency Publicis CUBED and client Federation University Australia have launched a communications campaign designed to showcase a new era of tertiary education that prepares students with social as well as education skills for their future.

Launching now and designed to run well into 2017, the focus of the campaign is to showcase Federation University Australia’s strengths in leading change in the effectiveness of tertiary education, pointing to the power of providing community support and real world skills alongside educational standards to succeed in today’s world.

Federation University Australia, also known as FedUni, is one of Australia’s leading regional universities with campuses in Ballarat , Gippsland and the Wimmera.

The new campaign is called “Community” and will consistently appear in TV, print, digital, cinema, social media and outdoor in the coming 12 months. Its main targets are mature aged students, Year 11 and 12 students as well as their parents, and deferred students.

“This new work showcases FedUni’s focus on enabling student success, no matter what their background, highlighting more than just their academic offerings and diversity” said Mike Chuter, Publicis CUBED managing director.

“It demonstrates that FedUni’s unique approach to education produces graduates with the skills and experience to facilitate change in their lives as part of the Federation Generation.”

Credits 

Client – Federation University Australia 

Director – Marketing, Advancement & Community Engagement- Jamie McDonald

Manager, Marketing & Communications – Phillip Crone

Marketing & Communications: Giuseppe Marino, Cindy McKenzie, Nick Corbett

Agency – Publicis CUBED

Managing Director & Strategy – Mike Chuter

National Head of Television – Vicki Lee

Producer – Danielle Wheelhouse/ Kyla Bridge

Creative Director – Ryan Petie

Art Director – Anna Fullerton

Copy Writer – Chalsie Mew

Account Director – Simmone Marchant

Account Manager – Lucy Appleyard

Production House – Finch

Director – Luke Bouchier

Director of Photography – Jordan Maddocks

Producer – Jackie Adler

Stills Photographer – Hugh Peachey

Production Coordinator – Annelise Hickey

2nd AC/Data – David Guest

Gaffer – Richard Turton

Audio Production – Gusto Studios

 

 

Please login with linkedin to comment

Federation University Australia publicis cubed

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine