Production house Sam I Am Steps Up Roster With Five Fresh Directors
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos.
Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed commercials for H&M, CommBank, PayPal and Ad Standards, along with music videos for artists Lime Cordiale and Aria-award nominees Thundamentals, Hellions and Ruby Boots.
Curran’s work has screened at over 25 international film festivals, her short Jump winning Best Short Film at the Palm Springs International ShortFest. Web series SYD2030, that Curran directed, won Best International Web Series at the LA Film, TV & Webisode Festival, and was a finalist at both the Melbourne and Dublin WebFest.
Sinéad McDevitt is a Dublin-born director with an award-winning background in graphic design and art direction. She has directed campaigns for Rebel and AV Jennings; written and directed award-winning short films including Ballsy and dance/vfx fusion The Ocean; and created long-form TV series The Love Experiment having won second place at the MIPFormats 2019 competition in Cannes. The series is based on her short documentary How to Fall in Love with a Stranger, putting the ‘36 questions’ psychology experiment to the test.
Hosting live onstage at the Opera House for TEDxSydney two years in a row, McDevitt also acted as the organisation’s ‘Fast Ideas’ curator (a 30-second onstage pitching competition). TED in the US then commissioned her to create its first-ever original short film program for the annual week-long TED event in Vancouver. In addition to short-form work, McDevitt is currently developing her first feature screenplay – a musical dramedy called Edie, whose original treatment placed in the top five for the ABC’s Girls series.
Inspired by telling honest and compelling stories that investigate our shared human experience, Anita Lee is known for her focus on extracting raw, authentic performances. She has directed projects for brands Uniqlo, Qantas, Travelodge Hotels, CGU Insurance, Dulux, TAL Insurance, Macquarie University and SBS.
An Australian-born Chinese director, Lee is committed to championing diversity on screen. Her debut short on loneliness and finding self-identity, Only One, screened at the Palm Springs Int. Shortfest, Rhode Island Film Festival, St Louis Film Festival and Miami Short Film Festival. Her second short Here is Now premiered at the For Film’s Sake Festival in Australia.
Passionate about social justice, Dominic Allen recently directed and produced critically-acclaimed virtual reality documentary, Carriberrie, a celebration of Indigenous Australian song and dance. His work with migrants also led him to partner with Sudanese rapper Bangs, which resulted in him directing the viral hit Take You To The Movies (securing 20 million views). He has directed TVCs for SBS, The Australian Ballet and Save The Children.
Allen’s documentary work with Kimberly Aboriginal youth organisation Yiriman saw him write and direct the Dendy Best Australian Short film finalist, Two Men, which helped him take home the 2009 MIFF Australian Emerging Filmmaker award and the Inside Film Rising Talent Prize. In 2011, he produced Tribeca award-winning feature film Grey Matter with Rwandan director Kivu Ruhorahoza.
Celebrating the beauty in the everyday through his playful approach, director Joris Noordenbos has worked on campaigns around the world for brands IKEA (Norway), JA Hotels (Dubai), Nikon (Kenya), Ahold (USA and Kenya), Phillips (China), Maggi (Singapore), Dutch Lady Milk (Singapore & Thailand), Dr.Ci.Labo & Labolabo (Thailand), JDE Coffee (Eastern Europe, South Africa & Russia) and ABN Amro (Netherlands).
In addition to his commercial work, Noordenbos has made several short films. He also directed episodes of Spangas, a daily Dutch children’s television show centred on high school youth. Based in Amsterdam, he regularly works on projects in Asia, Europe, Australia and Russia.
Sam I Am founder Samantha Simpson says: “I’m super excited to bring together such a talented and diverse line-up of emerging directors. As we continue to expand on our directorial offering, alongside our stable of established photographers, we are selecting storytellers that each bring something unique and special to the roster. I can’t wait to introduce them to our clients and collaborators.”
Please login with linkedin to comment
sam i amLatest News
Optus Offers Victorians Free Access To Optus Sport
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Is Imitating An Accent Racist? 23% Of Aussies Think So
Study reveals it's no longer acceptable to call a colleague a "flamin' galah" or announce that "a dingo's got my baby".
Audi Unveils Latest Campaign ‘Raised By Racecars’ Via The Monkeys
Who doesn't love new work from The Monkeys? Unless, of course, you're a rival agency who just lost the account, that is.
Gaming Mums? The Key Demographic That Advertisers Are Missing
Study finds mums are turning to gaming. Apparently, not drinking 24 Red Bulls & living off Uber Eats while doing it.
Gen Z Men Say Feminism’s Gone Too Far & Makes It Harder For Men To Succeed
New study reveals Gen Z men now the fourth straight consecutive generation in a row to get the willies from feminism.
Study Finds Both Conservative & Feminist Women React “Positively” To Sexualised Advertising
This study's quite academic, so B&T has had to edit out the bits where we had no idea what the boffins were on about.
JCDecaux Brings Real Red Nose Day Heroes To life To Help Raise Funds For SIDs
We're big red nose supporters here in the B&T office. Admittedly, it's more a gin thing than a child charity one.
Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
triple J Hack’s Avani Dias To Work On Collaborative Four Corners Investigation
triple J's Avani Dias to work on a Four Corners investigation which will no doubt be depressing judging by Four Corners.
ACCC Admits It Doesn’t Penalise Influencers For Breaking Sponsored Content Rule
ACCC set to keep a keener eye on influencers, as Rod Sims reveals pearly whites thanks to Kendall Jenner whitening pen.
“An Inflection Point”: News Corp CEO On What The ACCC’s News Payment Code Means For Journalism
No one hates the tech giants quite like News Corp. So, expect plenty of the usual barbs, swipes, sprays & vitriol here.
Seven Announces Spotlight Investigations Team Covering Breaking News & Deep Dives
Seven unveils new 'Spotlight Investigations' team that B&T hopes will use a proton pack & Neutrino Wand to bust ghosts.
News Corp Earnings Slump 20%, As CV-19 And Local Assets Drag The Business Into The Red
Rupert sends threatening internal staff memo that he'll "release the monkeys", as News' numbers bleed red.
Thursday TV Wrap: Nine & Seven Thursday Night Footy Clash Sees AFL Come Out On Top
TV served-up the veritable footy feast last night. Or, if that didn't tickle your fancy, there were trains over at SBS.
Run, Don’t Walk! B&T Awards Entries Closing In Exactly One Week!
Hear that clock ticking? That's your one week warning for B&T Award entries. It'll be the steel drums next, we warn you.
VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
PubMatic Grows Team To 500, Set To Make Another 80 Hires In 2020
Much like the peacock's exotic plumage, this PubMatic news has its share of showing-off. Not that it's mating season.
“Buy A Hammer & F@ck Off!” ‘Chopper’ Read Reveals His Own “Karen From Bunnings” Ad
Let B&T end the week as we started it, with ANOTHER "Karen from Bunnings" story. Or, how we ended the week previous.
Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]
“Clean ‘Em Out!” Political Candidate Threatens Rivals With A Colonoscopy In Oddball Ad For US Elections
With the US presidential elections a mere three months away, B&T's just going to sit back & watch the lunacy flood in.
Nike & Wieden+Kennedy Unveil First Work For Liverpool FC
Liverpool has given us many great things, including The Beatles, head butts & football hooliganism. Now comes this ad.
Women In Print Starts New Chapter & Finds New Home
For some reason B&T's illustrated this Women In Print story with a computer screen. Yes, an investigation is underway.
Emotive Partners With YouTube And The United Nations
Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.
HWBK Retains Seven Miles & Secures Campaign Work With Marine Stewardship Council
As this photo proves, gone are the days when it was shorties to the front, tallies to the back & polkadots were a no-no.
Grill’d Launches 100% Natural Campaign
Hungry Jacks may claim its "burgers are better", but Grill'd can most certainly claim its are four times more expensive.
LinkedIn Perfectly Captures The Realities Of WFH In New Spot
Sadly, new campaign doesn't answer why people look far more attractive in their LinkedIn photo than in real life.
Zuckerberg: Regulating Targeted Ads Will Hurt Small Businesses
Zuckerberg slams regulators and issues terse warning to whomever's using his squeezable mayonnaise in the staff fridge.
Televised Church Service Catches The Full Fury Of The Beirut Explosion
Arguably, church is one place you'd want to be during a massive explosion. But as this proves, a bank vault's better.
Trump Interviews Trump In A Hilarious Mashup Of His Car-Crash TV Interview With Aussie Journo
It's not often you hear "leader of free world" & "comedic genius" in the same sentence, such is the Trump presidency.
