Independent agency Agent99 Public Relations has added to its roster of experts with the signing of the authors behind Doing Good by Doing Good, and Selfish, Scared and Stupid.
Regular panelist on ABC TV’s Gruen Planet, Dan Gregory, co-author of Selfish, Scared and Stupid, said: “I was instantly impressed by Agent99’s track record of providing a creative approach to B2B and B2C PR, as well as their results-driven attitude.”
In the book Selfish, Scared and Stupid, behavioural strategists Dan Gregory and Kieran Flanagan reveal the truth about human nature as the book provides readers with simple steps to maximising their influence, whether it be in the home or the office.
Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation is the new book by Peter Baines OAM. The title provides insight into corporate social responsibility for businesses and consumers. Baines set up Hands Across the Water, a charity that helps children who were left homeless due to the 2004 Boxing Day Tsunami. The book highlights his vast experience working with corporate giants such as Crowe Horwath and realestate.com.au, and guides businesses on how to use their Corporate Social Responsibility programs to drive growth.
During each campaign, the agents will be focused on launching the publications, and profiling the industry experts.
On these wins director of Agent99 PR, Sharon Zeev Poole said: “We’re delighted by the opportunity to work with these incredible opinion leaders as they all excel in their respective fields. It’s an exciting opportunity for Agent99 to further showcase our creativity and B2B PR skills.”
In this opinion piece, James Warburton, managing director and chief executive officer of Seven West Media says TV still has a very compelling story to tell to advertisers, despite the antiquated way it reports its numbers… It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am […]
Saturday’s AFL Grand Final brought in big numbers for the Seven Network as the Melbourne Demons beat the Western Bulldogs. It is the first time the Demons had competed in the premiereship for 57 years. As well as a big night for embattled Melbourne supporters, it was also a significant night for the Seven Network, […]
WPP has agreed to pay a $US19 million ($A26 million) fine to America’s Securities and Exchange Commission (SEC) relating to bribery allegations and accounting controls for its subsidiaries that include Brazil, China, India India and Peru. The offences pre-date the current management headed by CEO Mark Read, with some dating as far back as 2013. […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]
Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]