Independent agency Agent99 Public Relations has added to its roster of experts with the signing of the authors behind Doing Good by Doing Good, and Selfish, Scared and Stupid.
Regular panelist on ABC TV’s Gruen Planet, Dan Gregory, co-author of Selfish, Scared and Stupid, said: “I was instantly impressed by Agent99’s track record of providing a creative approach to B2B and B2C PR, as well as their results-driven attitude.”
In the book Selfish, Scared and Stupid, behavioural strategists Dan Gregory and Kieran Flanagan reveal the truth about human nature as the book provides readers with simple steps to maximising their influence, whether it be in the home or the office.
Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation is the new book by Peter Baines OAM. The title provides insight into corporate social responsibility for businesses and consumers. Baines set up Hands Across the Water, a charity that helps children who were left homeless due to the 2004 Boxing Day Tsunami. The book highlights his vast experience working with corporate giants such as Crowe Horwath and realestate.com.au, and guides businesses on how to use their Corporate Social Responsibility programs to drive growth.
During each campaign, the agents will be focused on launching the publications, and profiling the industry experts.